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Sandra León Torres

Digital Transformation & Innovation Leader | Strategy to Execution | Interim & Project-Based Roles

About Me

Senior digital transformation, innovation and strategy leader with 20+ years of experience driving change in large corporations, startups and growing SMEs. I help organizations move from vision to traction by combining strategic thinking, execution capability and hands-on leadership. Previously Director of Innovation at a leading insurance group in Latin America, where I built an innovation lab from scratch, accelerated product development cycles (from 9 to 3 months) and led digital solutions that now manage over 50% of transactions. I have also led omnichannel, marketing and operational efficiency initiatives with measurable results. Today, I work on interim and project-based roles, supporting companies during critical moments: digital transformation, innovation acceleration, organizational change or strategic refocus.

Jurisdiction

Spain | Colombia | Costa Rica | Argentina | Ecuador | Honduras | Guatemala | El Salvador | Netherlands | Norway | Denmark | Finland | United Kingdom | United States | Peru

Notable Employer

  • Director of Innovation at Pacífico Seguros

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Founder and Managing DirectorBrava Innova
2023 - Present

Lead project-based and interim engagements supporting startups, scale-ups and SMEs during moments of growth, transition or strategic refocus. Drive digital transformation initiatives, from strategy definition to execution, ensuring tangible business outcomes. Advise founders and leadership teams on value proposition design, product strategy and organizational clarity to move from vision to traction.

Partner & Managing Director | Strategic Design & Innovation ConsultingViernes
2021 - 2023

Co-founded and led the firm’s strategic and commercial development, reaching USD 750K in annual revenue within the first year. Delivered innovation and strategic design projects for companies across multiple industries. Led multidisciplinary teams and client engagements, ensuring execution excellence and measurable impact.

Director of InnovationNotablePacífico Seguros
2016 - 2021

Founded and led the Innovation Lab, driving digital innovation, agile practices and new ways of working across the organization. Reduced product development time-to-market from 9 to 3 months through agile and design-driven approaches. Designed and led a digital transactional solution that now handles over 50% of the company’s total transactions

Alternative Channels ManagerPacifico Seguros
2014 - 2016

Led the omnichannel strategy, improving customer satisfaction by 23%. Optimized Contact Center operations, reducing operational costs by 13%. Integrated digital and traditional channels to improve customer experience and efficiency.

Tutor - Executive Master in Generative AI and DTISDI
2024 - Present

Mentor teams developing applied generative AI projects, bridging technology, business value and execution.

Education

Diploma of Digital BusinessISDI
2024 - 2024
Masters of Intenational Full-time MBARotterdam School of Management
2002 - 2004
Diploma of Design Thinking and the Art of Innovation - Professional ProgramStanford University
2019 - 2019
Degree of Industrial EngineeringUnversidad de LIma
1991 - 1996

Certification

Total Certifications1

Certified Scrum Product Owner (CSPO)

Scrum Alliance

2020 - 2022

Credential ID: 001101212

Skills

Core skills0
Languages2

Languages

Spanish
English