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Dean MCElwee

Digital Leader | Author of “Ecommerce for CEOs” | Digital Strategy | E-Commerce

About Me

I help global organizations transform how they sell, serve, and grow through digital, eCommerce, and data-led decision-making. Across Fortune 500 companiies such as Coca-Cola, Nestlé, Kellogg’s, Mastercard, and Stanley Black & Decker, I’ve led digital and eCommerce transformation and built omnichannel strategies in 40+ markets. Core Specializations: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 : Modernizing GTM models, transforming customer experience 𝒆𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝑨𝒄𝒄𝒆𝒍𝒆𝒓𝒂𝒕𝒊𝒐𝒏: Scaling Omni-channel, Marketplaces, DTC, and B2B strategies. 𝐃𝐚𝐭𝐚 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐡𝐞𝐥𝐟:: Building global analytics tools using POS ingestion, Stackline, Similarweb, and marketplace intelligence. 𝐂𝐡𝐚𝐧𝐠𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Developing cross-functional digital capability and modernizing tech stacks. Author of “eCommerce for CEOs” I help businesses leverage the power of digital to transform commercial performance. If you’re passionate about digital transformation, eCommerce, or the future of customer experience, let’s connect.

Jurisdiction

Ireland | United Kingdom | France | Germany | Spain | Italy

Notable Employer

  • Global Director, Digital Transformation at The Stanley Black & Decker Compay
  • Director Global eCommerce Collaboration at The Stanley Black & Decker Company
  • Director, International eCommerce Strategy at The Stanley Black & Decker Company
  • Integrated Commercial Lead E-Commerce for Europe at Kellanova
  • Customer Marketing & Channel Lead: Grocery, Wholesale, Pharmacy at The Coca-Cola Company
  • Senior Managing Consultant - Commercial Lead at Mastercard

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Global Director, Digital TransformationNotableThe Stanley Black & Decker Compay
2024 - 2025

Director Global eCommerce CollaborationNotableThe Stanley Black & Decker Company
2022 - 2024

Director, International eCommerce StrategyNotableThe Stanley Black & Decker Company
2021 - 2022

Integrated Commercial Lead E-Commerce for EuropeNotableKellanova
2019 - 2021

Customer Marketing & Channel Lead: Grocery, Wholesale, PharmacyNotableThe Coca-Cola Company
2015 - 2018

Senior Managing Consultant - Commercial Lead NotableMastercard
2011 - 2015

Education

Masters of Business AdministrationManagement Colleges of Southern Africa
2016 - 2018

Certification

Total Certifications1

Certificate in UX Design Fundamentals

UX Institute

Skills

Core skills10
Languages2

Skills

Digital Strategy
Social Media
Martech Stacks
E-Commerce
Digital Marketing
International Management
E-Commerce Platforms
Digital Transformation
Web Design
Customer Engagement

Languages

English
English (British)

Services