Digital Leader | Author of “Ecommerce for CEOs” | Digital Strategy | E-Commerce
Consumer Services
Financial Services
Retail
Dean MCElwee
Digital Leader | Author of “Ecommerce for CEOs” | Digital Strategy | E-Commerce
Consumer Services
Financial Services
Retail
About Me
I help global organizations transform how they sell, serve, and grow through digital, eCommerce, and data-led decision-making. Across Fortune 500 companiies such as Coca-Cola, Nestlé, Kellogg’s, Mastercard, and Stanley Black & Decker, I’ve led digital and eCommerce transformation and built omnichannel strategies in 40+ markets.
Core Specializations:
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 : Modernizing GTM models, transforming customer experience
𝒆𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝑨𝒄𝒄𝒆𝒍𝒆𝒓𝒂𝒕𝒊𝒐𝒏: Scaling Omni-channel, Marketplaces, DTC, and B2B strategies.
𝐃𝐚𝐭𝐚 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐡𝐞𝐥𝐟:: Building global analytics tools using POS ingestion, Stackline, Similarweb, and marketplace intelligence.
𝐂𝐡𝐚𝐧𝐠𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Developing cross-functional digital capability and modernizing tech stacks.
Author of “eCommerce for CEOs” I help businesses leverage the power of digital to transform commercial performance. If you’re passionate about digital transformation, eCommerce, or the future of customer experience, let’s connect.
Jurisdiction
Ireland | United Kingdom | France | Germany | Spain | Italy
Notable Employer
Global Director, Digital Transformation at The Stanley Black & Decker Compay
Director Global eCommerce Collaboration at The Stanley Black & Decker Company
Director, International eCommerce Strategy at The Stanley Black & Decker Company
Integrated Commercial Lead E-Commerce for Europe at Kellanova
Customer Marketing & Channel Lead: Grocery, Wholesale, Pharmacy at The Coca-Cola Company
Senior Managing Consultant - Commercial Lead at Mastercard
Experience
Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Global Director, Digital TransformationNotableThe Stanley Black & Decker Compay
2024 - 2025
Director Global eCommerce CollaborationNotableThe Stanley Black & Decker Company
2022 - 2024
Director, International eCommerce StrategyNotableThe Stanley Black & Decker Company
2021 - 2022
Integrated Commercial Lead E-Commerce for EuropeNotableKellanova
2019 - 2021
Customer Marketing & Channel Lead: Grocery, Wholesale, PharmacyNotableThe Coca-Cola Company
2015 - 2018
Senior Managing Consultant - Commercial Lead NotableMastercard
2011 - 2015
Education
Masters of Business AdministrationManagement Colleges of Southern Africa