As a core member of SE Health’s Transformation Management Office (TMO), I played a key role in defining and leading communications strategies and tactics that drive enterprise-wide alignment and engagement across the organization’s transformation. I led department meetings, facilitated program-level strategy sessions, and worked in partnership with the Director of the TMO to create the baseline of our integrated project plan for a multi-year transformation program. Also directly liaised with members of the Senior Leadership Team in preparation and review of materials for Board of Directors meetings. I developed and launched key assets—including business and communications templates in partnership with TMO Leadership to standardize practices and strengthen strategic alignment—now used across departments to guide transformation programs. I supported key initiatives such as software implementation, change communications planning for 8,000+ employees, and contingency planning providing strategic consultation to align execution with enterprise goals. I also partnered with Marketing & Communications to deliver Town Halls, test video platforms, oversee postmortems for continual improvement, and coordinate executive presentations. To advance leadership and change capability, I co-developed and presented “Catalyzing Change and Transformation: A Human-Centered Approach” at an Executive Leadership Retreat. As Chair of SE Health’s Leadership Forum (representing 450+ leaders), I restructured meetings, introduced new communication channels, and improved attendance by 50%, enhancing engagement, reporting, and information cascade. Additional key highlights: • Supported PMO setup, risk management, and dashboard reporting for leadership teams. • Earned Prosci Change Practitioner Certification, Certificate in Change Leadership, and participated in Scrum for Executives training to integrate communications with change and project management.

Professor in the Corporate Communications and Public Relations Graduate Certificate Program at York University teaching graduate level corporate communications courses. • Create all course content including presentations and lessons, assignments, and assessments. • Courses: International Communications and Advanced Presentations & Public Speaking. Seneca’s Corporate Communications and Public Relations Graduate Certificate Program is officially recognized by the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC). The program's curriculum is developed based on recommendations and standards of the Public Relations Society of America (PRSA) and the International Public Relations Association (IPRA). IPRA, a group of senior public relations practitioners from 100 countries is based in London, England. It actively engages in research and conducts an international congress every three years, with the aim of advancing public relations practice and education on a global level. The program is guided by the recommendations of the IPRA International Commission on Public Relations Education.

As a part of this job role, I led the communications team for the 2022 National Bank Open (NBO) WTA tennis tournament, collaborating with internal and external stakeholders, and managing media attendance and interviews for the inaugural UNMATCHED: Gender Equity in Sports Conference. I produced high-quality written content for Tennis Canada, NBO, UNMATCHED: Gender Equity in Sports Conference, Canadian Tennis Hall of Fame, and senior leadership. I also managed renaming of Sobeys Stadium and Sobeys Atlantic Tennis Centre, and supported external communications with the purpose of increasing sales, resulting in highest attendance in Toronto WTA tournament history. Furthermore, I organized and moderated press conferences and events for Tennis Canada and National Bank Open, as well as assist with Government of Canada's FedDev Ontario press conference. My accomplishments within this role include: • Delivered successful outcomes as Communications Manager for National Bank Open tennis tournament, leading team of professionals to achieve event's communications goals. • Collaborated with senior leadership to develop compelling talking points for press conferences, resulting in strong media presence and increased visibility for tournament. • Provided expert counsel to directors in multiple departments on strategic communications, driving effective and consistent messaging across organization. • Achieved key milestone within first three weeks of position, leading successful announcement of new stadium name.

In this role, I created new revenue stream by implementing purchase program for school teams and athletic departments, contributing to overall growth of business. I leveraged customer data, sales metrics, marketing engagement, and website behavior to develop innovative, customer-centric sales and marketing strategies to increase sales. It was me who nurtured strategic relationships with global brand partners, securing exclusive marketing opportunities. I also collaborated with cross-functional teams on product marketing and communication strategies, enhancing engagement and participation for focus groups. Moreover, I conducted marketing performance analysis and reviewed engagement and subscription growth in real-time, resulting in more effective copy and marketing strategies. Below listed are some of my achievements within this role: • Increased online sales by over 900%, leading team of experts in Communications & eCommerce. • Grew followers from 100 to 11,000 on Facebook and Instagram by managing social media strategy, creative, and copy. • Recognized for exceptional performance and promoted in under six months to lead and oversee eCommerce. • Launched highly successful varsity partnership program with leading Canadian universities and independent schools, developing new revenue stream for company.

Crafted high-quality external communications, such as client proposals, summaries, PowerPoint presentations, itineraries, and human resources handbooks, ensuring consistent branding and messaging across all external channels. Delivered insightful reports on business development to President at monthly meetings for marketing, client engagement and client reviews, providing visibility into marketing performance and contributing to informed decision-making. • Developed new business and strengthened client relationships by creating effective event documents and new client pitch documents. • Spearheaded successful communications and marketing strategies with President, key team members and clients, informing brand strategy and elevating company's reputation.

Prosci Certified Change Practitioner

Prosci

2024