Administrative and Support Services
Consumer Services
Manufacturing
Transportation, Logistics, Supply Chain and Storage
Active

Iria SD

Regional CFO & Finance Transformation Leader|Multi-country Governance|Close & Reporting Excellcence

About Me

Iria Sáenz-Díez is a senior finance leader (25+ years) combining Regional CFO experience with large-scale finance transformation and shared services delivery. Currently Regional CFO for Bridgestone Southern Europe (16 countries), she drives financial governance, performance management, statutory and audit oversight, and ERP-enabled change (including SAP S/4HANA) in a multi-entity environment. Previously at The Coca-Cola Company, Iria led multi-wave global finance transformation across R2R and P2P (AP, AR, Accounting, Close, Fixed Assets), supporting transitions to shared service hubs and strengthening standardisation, controls, reporting quality, and operating rhythms across geographies and stakeholders. Known for executive-level communication and a pragmatic, hands-on leadership style, she partners effectively with business and IT to improve close reliability, transparency, and decision support. She holds degrees from ICADE (Law + Business Administration), a Master’s in International Tax, executive education from Harvard Business School and MIT, and an AI & Data Analytics diploma (Dec 2025). Fluent in Spanish and English, with high working knowledge of French.

Jurisdiction

Spain

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
CFOBridgestone Europe
2021 - Present

Regional CFO, Southern Europe (16 countries) • Regional finance leadership and decision support: planning, performance management, profitability and risk analysis. • Financial governance and internal control discipline in a multi-entity environment; definition and enforcement of policies and authorisation frameworks. • Oversight of statutory accounts and external audit processes (as applicable), coordinating auditors and advisors and ensuring quality and traceability. • Transformation and digitisation: process and reporting improvements; close collaboration with IT on ERP initiatives, including SAP S/4HANA and procurement module changes. • Coordination of activities to/from SSC and improvement of operational consistency and service quality.

Finance Transformation The Coca Cola Company
2001 - 2021

Finance Transformation Leader / Global Finance Services Transition Director • Led multi-wave global finance transformation programmes covering AP, AR, Accounting, Close and Fixed Assets. • Transitioned finance operations to hubs/shared service centres, establishing governance, operating rhythms and standards to ensure stability and quality. • Standardised R2R/P2P ways of working: SOPs, controls, operational reporting, KPIs/SLAs and escalation mechanisms; improved predictability and output quality. • Governed outsourcing of transactional activities (e.g., with a third-party provider), ensuring control, quality and service-level compliance. • Coordinated global teams and stakeholders; improved reporting/BI to increase usefulness and reliability of management information.

Education

Masters of Business and technologyUniversidad Pontifica de Comillas
2020 - 2023
Degree of LawICADE
1984 - 1989

Certification

Total Certifications2

Business disruption

MIT Sloane School

2022 - 2022

Certified Gender auditor

ILO

2025

Skills

Core skills0
Languages4

Languages

English
English (British)
Portuguese
Spanish