Led the end-to-end Go-to-Market (GTM) strategy and launch of IsekaiMe by optimizing positioning and iterative onboarding. Achieved over 50,000 peak visitors and 10,000+ Daily Active Users (DAU) within the first three months post-launch. Drove a 52% peak conversion rate by defining a new messaging framework and brand voice used across UI, web, and social platforms. Built and scaled data dashboards using product analytics to uncover insights that drove a 2.6x increase in image uploads and improved re-engagement by 15%. Spearheaded the launch of FableVerse through organic market demand validation, reaching 44,000+ plays in 96 hours.

Scaled the user base to over 200,000 by executing a content-driven Go-to-Market (GTM) motion that achieved consistent 20% month-over-month sign-up growth. Led the launch strategy for Pickaxe and Pickaxe Studio, earning Top-10 Product of the Day rankings on Product Hunt and validating market fit. Designed a multi-tier freemium pricing model to segment users from individual creators to agencies, effectively increasing ARPU and high-value cohort upgrades. Partnered with Product and Engineering teams to redesign onboarding flows, which improved activation across core user journeys and reduced drop-off rates.

Managed the cross-functional GTM for Vendr 2.0, driving a 35% lift in engagement among enterprise buyers. Developed sales playbooks and objection-handling assets that addressed security review bottlenecks, accelerating deal velocity and conversion by 15%. Collaborated with Product teams to launch "Workflows" for Finance and IT stakeholders, achieving 30% feature adoption within the first quarter.

Generated 373 new leads and 82 MQLs by developing "problem-aware" lead magnets and authoring GTM frameworks. Influenced $350K+ in sales pipeline by producing narrative-driven case studies that validated ROI for enterprise buyers.

Core Certified

Product Marketing Alliance

2022