Owning global market strategy for 3GP & 5GP portfolios, aligning growth ambition with supply chain constraints & regional demand signals with the 3% revenue boost • Defining client roadmaps & activation strategy using consumer behavior insights, and market data • Driving cross-functional alignment with Supply Chain, RGM, & Commercial • Guiding M&A, Investor Relations for market insights, Strategy optimization, and group performance • Leading customer segmentation and forecasting models with which OpEX reduced by 34% • Advising ExCom & Board members, translating complex data into strategic investment decisions • Guiding new business development initiatives, including channel expansion & innovation pipelines • Integrating GenAI-driven insights into product launches & activation planning across cycles