Developed three-year strategic plans for B2B and B2C clients across 5+ industries, based on market analysis, target segmentation, and brand positioning. • Led multi-country Marketing Discovery projects, including in-depth analysis of customers, competitors, and distribution channels. • Coordinated the development and launch of new products, reducing time-to-market and increasing initial adoption rates. • Supported company-wide digital transformation through the implementation of new tools and streamlined processes. • Designed and delivered training and mentorship programs for 15+ startups, focusing on business validation and growth. • Developed omnichannel strategies for cultural events, boosting brand awareness and audience engagement. • Collaborated on open innovation projects with universities and design studios, contributing to the creation of products with patented features.

• Coordinated a cross-country team of 4 people (Italy, UK, China, USA) for the development of 3 product lines (Photo, Video, and Lighting). • Launched the brand’s first universal LED APP platform, achieving +20% adoption within the first 6 months. • Collaborated with the University of Trento on the development of 2 high-tech products, resulting in 1 patent filing. • Optimized the product offering on e-commerce and marketplaces (manfrotto.com, Amazon, B&H), driving a +12% YoY sales increase. • Defined and executed the global go-to-market strategy with direct support in 3 key markets, gaining +5% market share. • Launched omnichannel campaigns, increasing engagement by +30% among creators and imaging professionals. • Developed data-driven pricing models, improving overall product line margin by +5%. • Analyzed sell-in and sell-out data to support strategic prioritization and the launch of 2 new product categories.

• Coordinated global sponsorships for Expo 2015, enhancing Accenture’s visibility within its partner network and among key stakeholders. • Planned a calendar of corporate presentations and activations, working in synergy with key account teams and international stakeholders. • Designed the ICEG Employer Branding plan, increasing reach for hire by +15%. • Developed localized B2C strategies through events and training, strengthening engagement with strategic talent pools. • Created regional social media content guidelines (LinkedIn, Facebook), resulting in +30% growth in engagement and followers.

Analyzed consumer behavior using qualitative research, GfK data, benchmarks, and sell-in performance, leading to a redefinition of the brand strategy. • Developed a three-year strategic plan for Hoover small domestic appliances, achieving +8% market share YoY and a +5% increase in profitability. • Coordinated the development of 6 product lines across Italy (Momo Design), the UK (R&D), and China (manufacturing), reducing delays by 20%.

• Developed 18 retail collections for the children’s segment (Giocheria/Toys Center channels), ensuring on-time launches during peak seasons (Christmas and Easter). • Managed go-to-market strategy for 4 new categories (Die-cast, Disney, Warner Bros, Art & Craft), generating a +18% sales increase. • Negotiated with Asian suppliers, achieving a 5% annual cost reduction. • Coordinated cross-functional teams across Italy, Hong Kong, and Germany, reducing product development time by 10%. • Optimized product assortment and linear shelf rotation by +25% through BI tools and continuous sell-in/sell-out tracking. • Localized characters on products for the 3–7 age group, ensuring full IP compliance.

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