Wholesale
Transportation, Logistics, Supply Chain and Storage
Technology, Information and Media
Active

Igors G

Commercial Director | Executive MBA | Former GM Baltics (ASBIS) | $100M+ P&L | CE & ICT Distribution

About Me

Strategic executive leader with 20+ years in ICT, Consumer Electronics & Domestic Appliances distribution, B2B e-commerce, and multi-country operations across the Baltics and wider EMEA. Proven track record in P&L leadership, profitable growth, vendor/partner ecosystem expansion, and data-driven commercial transformation. Selected impact: • WEXL GRUPP OÜ (Commercial Director, Baltics | 2025–present): Managing a €45M annual portfolio; delivered +15% profitable growth YoY; improved profitability by +0.75 pp gross margin through pricing governance, vendor terms and promo mechanics; reduced inventory days 60→54 and cut ageing stock −15%; built Smartphones line from scratch (+300% revenue YoY, 160 active SKUs); expanded/renewed 7 direct manufacturer contracts; rebuilt SEO structure driving +12–18% organic traffic and +3–6% conversion uplift. • ASBIS Group (Group CBDO, B2B E-commerce | Jul 2023–Dec 2024): Established platform governance and operating model; led build and rollout of a modern B2B ordering platform across 50+ countries in 14 months, increasing digital sales share 12%→17% by mid-2024; led a cross-functional team of ~30 as Product Owner/roadmap owner; supported new market setups and coached country CEOs/General Managers. • ASBIS Baltics (General Manager Baltics / Board Member | Apr 2015–Jun 2023): Unified LV/LT/EE operations into a single Baltic structure; reached €100M turnover by 2019; launched and scaled premium brands (Bang & Olufsen, Devialet, Loewe, Logitech, etc.); grew the organization to 50+ with a lean cost structure and healthy profitability. Based in Riga, Latvia; open to hybrid/remote, relocation and frequent travel. Target roles: CEO / General Manager / Managing Director / Country Manager, Director-level leadership (Commercial / Operations / Transformation / Digital). Education: Executive MBA, SSE Riga. MBA, Transport and Telecommunication Institute (TSI).

Jurisdiction

Latvia | Lithuania | Estonia | Germany | Poland | United Arab Emirates | Finland | Sweden | Switzerland | Italy | France | Spain

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Commercial Director | Baltics (CE & Domestic Appliances Distribution + B2B E-commerce)WEXL GRUPP OU
2024 - Present

• Own P&L and commercial execution across LV/LT/EE (vendor ecosystem, category management, pricing governance, promo mechanics, working capital). • Managed a €45M annual portfolio; delivered +15% profitable growth YoY. • Improved profitability by +0.75 pp gross margin via pricing governance, vendor terms, and promo effectiveness. • Reduced working capital: inventory days 60 → 54; cut ageing stock −15%. • Built Smartphones line from scratch: +300% revenue YoY, scaled to 160 active SKUs. • Expanded/renewed 7 direct manufacturer contracts (rebates, MDF, credit lines, returns).

Skills

Core skills0
Languages2

Languages

English
Russian