Strategic executive leader with 20+ years in ICT, Consumer Electronics & Domestic Appliances distribution, B2B e-commerce, and multi-country operations across the Baltics and wider EMEA. Proven track record in P&L leadership, profitable growth, vendor/partner ecosystem expansion, and data-driven commercial transformation. Selected impact: • WEXL GRUPP OÜ (Commercial Director, Baltics | 2025–present): Managing a €45M annual portfolio; delivered +15% profitable growth YoY; improved profitability by +0.75 pp gross margin through pricing governance, vendor terms and promo mechanics; reduced inventory days 60→54 and cut ageing stock −15%; built Smartphones line from scratch (+300% revenue YoY, 160 active SKUs); expanded/renewed 7 direct manufacturer contracts; rebuilt SEO structure driving +12–18% organic traffic and +3–6% conversion uplift. • ASBIS Group (Group CBDO, B2B E-commerce | Jul 2023–Dec 2024): Established platform governance and operating model; led build and rollout of a modern B2B ordering platform across 50+ countries in 14 months, increasing digital sales share 12%→17% by mid-2024; led a cross-functional team of ~30 as Product Owner/roadmap owner; supported new market setups and coached country CEOs/General Managers. • ASBIS Baltics (General Manager Baltics / Board Member | Apr 2015–Jun 2023): Unified LV/LT/EE operations into a single Baltic structure; reached €100M turnover by 2019; launched and scaled premium brands (Bang & Olufsen, Devialet, Loewe, Logitech, etc.); grew the organization to 50+ with a lean cost structure and healthy profitability. Based in Riga, Latvia; open to hybrid/remote, relocation and frequent travel. Target roles: CEO / General Manager / Managing Director / Country Manager, Director-level leadership (Commercial / Operations / Transformation / Digital). Education: Executive MBA, SSE Riga. MBA, Transport and Telecommunication Institute (TSI).