I am a seasoned marketing analytics and insights professional with over 10 years of experience bridging agency and client-side roles. My passion lies in transforming raw data into compelling stories that drive strategic decisions and measurable outcomes. Core Expertise: • Audience Insights & Analytics: Deep understanding of digital audiences, their purchase journeys, and behavior across platforms. • Media Campaign Analytics: Proven track record of optimizing media spends through data-driven strategies and touchpoint analysis. • Client & Stakeholder Management: Successfully collaborated with global brands like Lexus Canada, Colgate Palmolive, and Abbott, as well as partners like Microsoft Bing, MSN, and The Economist. Technical Proficiency: • MarTech Tools: Adobe Analytics, Google Analytics, Oracle Eloqua, Tealium CDP. • Visualization & BI Tools: Power BI, Tableau (Desktop & Prep Builder), Data Studio, Looker, QuickSight. • Social Listening & Media Tools: Sprinklr, Sysomos, Social Bakers, Hootsuite, comScore. • Data & Programming Skills: SQL, Python, advanced Excel. Whether it's unlocking insights from complex datasets or crafting strategies to enhance business outcomes, I thrive on solving challenges with a mix of creativity and analytical rigor. Let’s connect to discuss how data can drive your next big decision!