Profile
Consumer Services
Entertainment Providers
Retail
Technology, Information and Media
Professional Services
Active

Fanny L.

Fractional Head of Product | CX, Digital & Data Transformation

About Me

I help organizations where customer experience is a strategic growth driver make clear, scalable decisions across data, digital products and omnichannel transformation. Often acting as Head of Product. I operate at the intersection of strategy, ideation, execution and change, regardless of titles.

Jurisdiction

France | Switzerland | Italy | Japan | South Korea | China | Thailand | Taiwan | United States | United Kingdom | Spain | Germany

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Client & Digital Transformation ConsultantChristian Dior Couture
2022 - Present

• Advising Dior on the definition and global rollout of clienteling, CRM and client data and activation programs across digital and in-store ecosystems. • Translating strategic business and client objectives into large-scale CRM, data and digital initiatives, from ideation to execution. • Leading complex, cross-functional and multi-stakeholder programs (CRM, Digital, Data, Retail, Tech, Regions, LVMH Group), aligning governance, operating models and roadmaps. • Driving global change management to embed scalable clienteling practices and elevate customer experience across touchpoints. • Supporting executive decision-making on client data strategy, including data capture, modeling, targeting, activation, personalization and orchestration, with a strong focus on business impact and scalability.

Product Lead, eCommerce CXKering
2021 - 2021

Start-up Sole Product OwnerFenty (LVMH Fashion)
2018 - 2021

Education

Masters of MBASorbonne Paris 1
2014 - 2016

Certification

Total Certifications1

UX/UI Design - Design Thinking

Ironhack

2022

Skills

Core skills0
Languages4

Languages

English
English (British)
French
Spanish