- Define global offline/online communication strategy (Europe, Asia, USA) in collaboration with top management - Recruit, build and lead a multidisciplinary team (25 people) - Design, produce and adapt content for each market: advertising, brand content, PR, digital, POS, merchandising, and packaging - Manage budget and processes - Deploy innovative solutions: AI for ad production, 3D for products and scenes modeling, gaming and metaverse initiatives Key achievements: saving agency fees representing 50% of the production budget, new communication platform and brand book, qualitative and quantity increase (x5) of the assets, content automation solution implemented (145K€ of annual savings), AI and 3D

- Define and implement international cross-media strategies - Develop media/digital expertise and influence strategies - Supervise the production of advertising materials Key achievements: worldwide media launch for Yves Rocher new shampoo line, sponsored TV campaign Dancing with the stars

- Define the annual digital marketing plans for B2C/B2B clients (3M€): Clarins, Saforelle, Vins d'Alsace, Radio France, Kéolis, LinkedIn, Sodexo, Sage... - Manage acquisition and CRM levers - Manage the agency’s media, brand content and digital marketing offer Key achievements: Clarins operation across 8 countries: 19% CTR, +56% Google searches, winning the Radio France account

- Consulting, strategy and implementation of media plans and digital campaigns for advertisers in all sectors - Digital marketing evangelism for management teams - Creation of a data-driven strategy for several top brands Key achievements: winning the Avis digital media account: +126% sales, -4% acquisition cost, sign and launch of the Safe Surfing operation for Disney across Europe: 6 400 sign-ups, 4% CTR

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TOEIC 4-Skills C1 Level

ETS Global