▪ Collaborate with marketing and commercial stakeholders to develop user-centred packaging and visual solutions aligned with consumer expectations and market positioning. ▪ Conduct market and competitor research to inform design and product decisions. ▪ Translate consumer insights into visual hierarchies, information clarity, and attention-guiding layouts. ▪ Ensure consistency and usability across packaging, promotional materials, and digital touchpoints. ▪ Work cross-functionally to support data-informed product launches and campaign strategies.

▪ Assisted in experimental research examining how linguistic cues influence perceptual associations. ▪ Supported study design, stimulus preparation, data collection, and analysis. ▪ Contributed to interpretation and reporting for peer-reviewed publication (forthcoming in Glossa Psycholinguistics).

▪ https://doi.org/10.1167/jov.25.6.9 ▪ Contributed to experimental research on visual motion perception and attention, published in Journal of Vision. ▪ Supported laboratory data collection, experimental execution, and analysis. ▪ Applied perceptual research insights to inform understanding of attention guidance and interface clarity.