•Supported the Board in achieving +102% YoY volume growth and +45% revenue (USD) in FY 2024–2025 through brand repositioning and enhanced commercial effectiveness. •Led the full restructuring of the Commercial Department to align with macroeconomic conditions and evolving consumption patterns. •Designed and implemented a new Trade Marketing model to boost retail visibility and execution. •Drove digital marketing initiatives to strengthen brand positioning, social media activation, and commercial efficiency. • Advised cross-functional teams on new product development and packaging innovation, balancing customer needs and cost optimization.

• Defined and led the comprehensive marketing and portfolio strategy (traditional and digital) for all brands, aligning positioning, pricing, and commercial execution. • Positioned 3 of 4 portfolio brands among the top 3 nationally in processed meats, strengthening market share and rotation. • Led the Innovation Committee, driving NPD and rationalization decisions that generated 14% sales growth (USD).

• Restructured the company’s operations, creating two new business divisions, Healthcare (pharmaceutical and disposable medical products) and Consumer, to strengthen focus, efficiency, and commercial execution. • Reduced costs by 23% vs. 2019 through the negotiation of strategic supply and manufacturing alliances in India and China. • Achieved a 158.9% compound annual growth rate (CAGR) in net sales and sustained EBITDA margins above 40% for three consecutive years, driven by disciplined execution and operational optimization

Advise companies and business owners on commercial transformation, RTM/GTM design and implementation, strategic planning, organizational restructuring, and change management across Europe and Latin America. • Support boards, executive teams, and owners in high-impact strategic decision-making and execution of critical initiatives. • Lead projects focused on governance, operational discipline, and commercial structure to professionalize and scale organizations. • Design and optimize go-to-market and route-to-market models to increase efficiency, visibility, and profitability.

Reported to the Regional President, leading 209 employees and 6 directors. • Initiated digital transformation strategies across Professional and Consumer divisions. • Reduced SG&A by 21% through a comprehensive business reengineering process. • Implemented financial deconsolidation from HQ, adapting operations to the Venezuelan context.

• Developed and implemented restructuring plans for Sales & Marketing, Pricing, and Traffic departments across multiple countries. • Maintained net income above 24% by optimizing operational processes and cost structures. • Facilitated cross-border collaboration to streamline logistics and enhance service delivery. • Conducted market assessments to identify expansion opportunities and inform strategic planning. • Designed and delivered training programs to strengthen team capabilities, improve execution, and enhance operational efficiency.

• Developed and implemented the go-to-market strategy for the Venezuelan market, reporting directly to the Regional Vice President. • Built and led a high-performing team of 5 managers and 14 associates, achieving USD $6M in net sales within two years. • Repositioned the brand and executed market entry strategies that accelerated customer acquisition and national visibility. • Implemented operational processes to support scalable, sustainable growth in a highly complex market. • Strengthened distribution channels and strategic partnerships to expand national market reach and ensure execution excellence.

• Led a team of 83 employees, including five directors, to expand and consolidate the company's leadership in sports marketing. • Managed professional baseball trademarks such as Leones del Caracas and Navegantes del Magallanes. • Opened new distribution channels and developed retail store chains, franchising, and licensing agreements. • Achieved a 142% increase in net sales and a 179% increase in EBITDA over three years. • Negotiated with partners, sponsors, and media groups to maximize brand visibility and commercial performance. • Enhanced brand visibility and market share through innovative marketing strategies.

• Founded a company in the metal mechanic sector to manufacture store furniture supplies for the Venezuelan market. • Managed financial and commercial areas, developing a comprehensive product portfolio. • Established a distributor network to ensure nationwide presence. • Negotiated with local iron providers to secure raw materials for manufacturing. • Achieved $1 M in net sales within two years, demonstrating rapid business growth.

• Launched and led the Venezuelan subsidiary, building the full commercial and operational structure for direct business operations. • Designed and implemented the Go-to-Market (GTM) and Route-to-Market (RTM) models for Venezuela, the Andean Region, and the Dominican Republic, strengthening execution, visibility, and distributor performance. • Served as General Manager of the Duty Free Andean Pact, achieving significant regional expansion and optimizing commercial operations across multiple markets. • Increased net sales by 450%, reaching USD $20.2M in 2006 through disciplined commercial execution and strategic market development. • Improved net profit from 3.4% to 19.6% in five years by optimizing SG&A, operational processes, and supply chain efficiency. • Developed regional commercial strategies that enhanced brand penetration, portfolio performance, and cross-country alignment.