• Lead & implement Global Oral Care category proactive initiatives and client-specific Test Programs • Translate business questions from various team leaders into relevant market objectives • Manage market research studies designing, conducting, analyzing, and reporting results • Communicate clear insights to internal and external clients • Build efficient partnerships with Flavorists, Category Managers, Innovation, Sales and engage towards clear research objectives • Establish and nurture productive relationships with Consumer Insight and Sensory counterparts (Agencies, regional Consumer Insights, Global Sensory Panel) • Manage the global and regional Oral Care Consumer Insights budget and forecast expenses according to category and customers’ needs • Manage a small team of three team members

Qualitative and Quantitative Market Research for Pharmaceutical clients • Project Management and reporting across continents • Strategize, Implement and Resolve complex business queries around product development, sales trends, competitive intelligence o Understand products current use, typical patient pathway, challenges and unmet needs o Product positioning, potential market share capture o Assess knowledge gaps, treatment drivers, treatment sequencing, behavioral segment o Exploratory research Analytics • Chart Audits, Inline and Pipeline Forecasting, Feasibility studies, Market Intelligence o Information on therapy area, disease pathophysiology and current treatment algorithms o Competitive landscape for inline and pipeline products o Detailed attribute analysis of the key competitor products o Market value of inline products and market potential of the pipeline competitor products o Detailed forecast for product of interest

• Research expertise in the consumer goods sector • Conducted qualitative research for global clients Unilever (detergents, makeup and beauty, packaged food, personal and oral hygiene), Vodafone, BBC, VLCC, Danone and Bell Cheese o Preparing comprehensive reports with Actionable items and supporting findings • Consumer insights, Brand Strategies, message testing, product testing, advertisement testing and concept testing for new product development