Owned end-to-end product strategy for a consumer-facing, engagement-driven B2C platform, spanning onboarding, payments, rewards, retention, and third-party integrations in a regulated environment. End-to-end ownership of a new sweepstakes casino business, from market entry strategy and regulatory setup through launch and early-stage scaling, with accountability for product decisions, vendor selection, and commercial outcomes,coordinating platform readiness, compliance integrations, payment providers, and external service dependencies. Drive product-led growth by optimizing onboarding, payments, and retention journeys built on integrated platform services. Key Achievements & KPIs: Defined monetization, retention, payments, and risk controls, launching a platform with a projected ~$7M USD in Year-1 revenue. Drove product-led growth through funnel optimization and UX experimentation, increasing signup-to-active conversion from 23% to 68% and contributing to +65% NGR growth. Designed and optimized habit-forming engagement loops (onboarding, rewards, payments, retention mechanics), resulting in a 200% increase in active depositors.

Owned end-to-end product strategy and execution for consumer financial accounts, including payments, credit accounts, and transaction flows in a regulated environment. Led development of payment journeys and account management capabilities, balancing customer experience, risk controls, and regulatory requirements. Led Product and Engineering together, ensuring alignment between platform architecture, API capabilities, and customer-facing experiences. Defined and prioritized platform roadmap balancing partner integrations, regulatory requirements (KYC, fraud), and commercial outcomes. Acted as primary stakeholder for external service providers, ensuring reliable integration, scalability, and compliance. Key Achievements & KPIs: Product releases contributing to 111MSEK in revenue for the Credit account product. Implementation of KYC , and credit risk controls, reducing credit losses and fraud exposure by ~35 MSEK (estimated). Leading a 27 member cross-functional delivery team of developers, testers, UX specialists, and architects, ensuring alignment with product strategy and timelines.

Led product strategy for a large-scale gambling platform, supporting multiple brands, markets, and regulated jurisdictions. Owned platform capabilities used across multiple product teams, including onboarding flows, compliance services, and shared player services. Managed integration-heavy ecosystems, coordinating dependencies between internal teams and external providers. Lead 6 Agile teams and direct manager for POs and PMs Key Achievements & KPIs: Customer Experience : Increasing customer satisfaction scores CSAT by 10 points and Net Promoter Score (NPS) by +7 points. Team Leadership and management: Experience of leading and mentoring large teams(60+), coaching, mentoring and supporting personal growth.

Responsible for collecting, documenting, researching and prioritizing requirements for the products according to business value and ROI in different customer journeys

10+ years of hands-on experience in programming Full-stack developer and tech lead on Java and Javascript based framworks Applications ranging from web, banking, igaming, payments, telecom etc