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Björn Östberg

Fractional CPO & AI Productization | SaaS, GTM, PLG/SLG, High-performance Culture & Team

About Me

✓ Built & scaled SaaS (B2B & B2C) products from 0 to €20m ARR (Bootstrapped & VC funded) last 14 years ✓ Successfully led, launched, and GTM products through different product lifecycles (with and without AI) ✓ Advisor, Board member & Executive that have built & scaled agile teams both remote, hybrid & onsite

Jurisdiction

Sweden | Denmark

Experience

Seniority LevelC-Suite
Years of Experience10-15 years
Current StatusActive
CPOCustomer Alliance
2022 - Present

Streamlining and automation ➔ Contributed to increasing gross profit 9 p.p. YoY Re-invented product & GTM in the era of AI ➔ 97% to 101% NRR Took Product NPS from 12 to 54 (Benchmark: Top performer 50-65+) Responsible for Product, Engineering, Support and HR (25+ people)

Managing DirectorCustomer Alliance
2024 - Present

Working closely with CEO / Managing Director

Head of ProductCustomer Alliance
2021 - 2022

Advisor to CPOUniqkey
2024 - Present

Advisor to Sanne, CPO Enabled by BackingMinds, Stockholm

Mentor / CoachPM To Leader (Self-employed)
2023 - Present

Helping great Product managers become great Product leaders

AdvisorCircula
2020 - 2021

Advisor to management team

Head of ProductSeven Senders
Present

Grew digital logistics- & SaaS product portfolio from 12k€ MRR to 560k€ MRR Built team from 2 to 11 people incl. PMs, Designers & UX researchers

Co-Founder & CPOFitpass
2017 - 2018

Boostrapped Romanias first fitness marketplace 35k€ MRR | 150k training sessions & 23k users since launch

Senior/Lead Product ManagerAklamio
2015 - 2017

Grew revenue by double-digit % leading Enterprise efforts

Co-Founder & Head of ProductLendia.ro
2014 - 2015

5-digit (RON) loan application amounts | 10% application conversion rate | partnered with top 10 Romanian banks

Education

Masters of Business administrationJönköping International Business School (JIBS)
2011 - 2012
Degree of Industrial EngineeringHögskolan i Borås
2006 - 2010

Certification

Total Certifications2

Y Combinator Startup School SUS17

Y Combinator

2017

Credential ID: 10738825

Vibe Coding L4: Platinum

Lovable

2026 - 2026

Skills

Core skills0
Languages3

Languages

English
Swedish
German