Responsible for identifying and developing large-scale business opportunities strategically. Led the initiative to design and launch a high-value solution for ECOBICI users in Mexico City, aimed at boosting profitability through an estimated placement of 10,000 memberships with a six-figure value in the first year of operation. This innovative solution comprises two memberships with diverse insurance components covering damages and civil liability, exclusive commercial discounts, and high-value assistance, all tailored to deliver exceptional perceived valueResponsible for identifying and developing large-scale business opportunities strategically.

I facilitate strategic conversations with leadership teams to accelerate digital transformation, strengthen business resilience, and unlock sustainable growth. I help organizations leverage AI, data, and innovation-driven strategies to enhance decision-making and long-term value creation.

Responsible for generating additional revenue for the Tec ecosystem, reported to the General Director and led a team of 21 people, including 2 Commercial Development Managers who supervised and developed commercial projects with a team of 19 individuals. -Created a well-being offering for Tec de Monterrey's audiences through a digital platform in less than six months. Launched six products with 20 consultants and a marketplace team to serve 150,000 students and over 30,000 collaborators and teachers. We managed to channel 100% of insurance and assistance attention through this platform, placing over 5,000 memberships and insurances, with monthly usability of 25% and generating nine-figure revenues in the 2020-2021 period through commissions and bonuses. -Led initiatives to increase participation in voluntary significant medical expense policies from 48% to 54%, generating net revenues of up to seven figures for the January to May 2022 semester. Additionally, I acquired 1,250 new insurance policies for recent graduates, resulting in annual revenues in the eight-figure range. I implemented an OCR system with AI to streamline document processing and led a comprehensive awareness campaign on compliance with TEC regulations.

Associate Producer for Financial Lines and Affinity, focused on prospecting and driving client portfolio growth by providing suitable insurance solutions, expert advice, and quality service to clients in the Mexican market -Initiated the proposal and successfully launched comprehensive health, assistance, and cyber security memberships through a marketplace, ensuring accessibility and functionality. During the period from May to October 2020, and as a result of the pandemic, we successfully launched two products with variants tailored to market needs, generating profits for Lockton of over eight figures for the year 2020.

Identifying and developing business opportunities for clients based on their sales channels, distribution, collection methods, and user base. Adding value for corporate clients by enhancing services for their end-users (B2B2C). Reporting directly to Mexico's CEO and Argentina's Latam Affinity Leader. -During the first year, we placed 10,000 insurance policies with an average monthly premium between 65 to 100 pesos, leveraging Naturgy's channels that previously billed only for gas and maintenance. By June 2018, this figure increased to 14,000 insurance policies with a cross-selling index of 1.2. Additionally, we generated additional revenues of $1.8 million pesos for the insurers and the group within the first year. -During the 2018 launch, we successfully placed over 4,000 motorcycle and bicycle insurance policies and more than 6,000 accident and liability insurance policies for Rappi. This resulted in total revenues of $76 million pesos, with a 25% commission allocated to Rappi and 5% to the group. This success demonstrated our ability to penetrate the market and generate significant financial results in partnership with major companies in the sector.

Responsible for generating solutions for different product managers in the automotive banking sector to achieve goals by increasing loan penetration, average ticket size, and new business partners, including Honda, Hyundai, Suzuki, Jaguar-Land Rover, Harley Davidson, and significant agency groups. -Developed the Digital Auto Credit for BBVA, allowing customers to quote and contract automotive loans online. This innovation reduced response time from 24 hours to 45 minutes, generating an additional 5,000 credits and $1.25 billion pesos in revenue in the first five months. It was enabled by a digital platform that reduced response time from 72 hours to 30 minutes, generating an additional 10,000 credits and $1.85 billion pesos in revenue in 3 months. -Developed the Thinksmart partner platform for BBVA's automotive banking in Mexico and LATAM. It provided an operational dashboard and campaign management platform, including a commission payment accelerator. In 3 months, it had 10,000 active users (80%) and reduced campaign administration costs by 20%. 30 new distributors and brands were added in the first year, with an annual growth of 10%.

PMP

PMI

2005 - 2027

Credential ID: 226616