I founded and lead Ad Astra Consult. Ad Astra partners with founders, senior leaders, and investors to turn vision into execution. Ad Astra helps you define and launch new commercial opportunities, build scale-ready operating models, and bridge leadership gaps during critical growth moments. Ad Astra provides strategic depth, execution power, and hands-on support when you need more than advice. Core expertise in B2B business models, at the business stage of scale-ups or small/mid-size companies. You'll get the most value from Ad Astra when you are: 1) A CEO or senior leader preparing for funding milestones or going through rapid team growth 2) A scaleup with stalled commercial growth or non-scalable processes 3) An investor needing portfolio support to improve performance or de-risk deals, with focus on scaling

Rockstart is a hands-on VC investing in early stage companies. Rockstart has an integrated offering of accelerating our founders as part of their journey with us as an investor. I was COO, managing director and part of the executive team and the Rockstart board. I led 5 teams in a total organisation of 17. My teams were: * Startup Support Team responsible for all hands-on support to founders, and value-enhancement related post-investment-support to portfolio companies * Ecosystem & Products Team responsible for defining our product offering to founders and ecosystem (mentors, investors, corporates, partners) , and all ecosystem engagement & events. * Partnership Programs / consultancy business line Team responsible for sales, budget, design & execution of innovation and startup collaboration programs for external partners, e.g. corporates, municipalities or other companies wishing to engage startups. * Marketing Responsible for all marketing, SoMe, website, brand, design & events participation. * HR & Ops Responsible for internal HR & recruiting, company wide operations (OKRs, meetings, processes, tools, etc) and costs, etc. I further had the overall responsibility for: - Developing ongoing company wide strategy in collaboration with CEO - P&L accountability (all sales not related to investments; all company costs not directly related to investments). - People leadership - Driving profitability, and collaborating with finance on yearly budget and financial controlling.

Part of transformation journey of separating TDC NET & Nuuday, culminating in full company separation in January 2022. Responsible for building up new commercial strategy department from scratch and formalising & implementing a new commercial strategy. Leading a team of 9 (strategy managers and communication consultants), responsible for: - Commercial strategy setting - Strategy execution and implementation - CCO office incl business strategy cycle & decision materials for senior leadership & board - Business development assessment and maturation, incl special projects - Communication (B2B) to customers across communication channels, including newsletters, direct mail and online platform

Head of Sales Planning and Key Account Analytics function, and part of Commercial Support Centre management team. - Building up the function from scratch, and leading change management process of implementing new processes, tools and responsibilities. - Leading small functional team covering two regions - Ensuring that we sell and produce the right products for the right markets and customers, optimizing profitability and top line across markets. - Coordinating sales forecasting across markets, and directing the commercial part of our S&OP process. - Delivering transparency and customer analytics to support strategic commercial decision making across markets

- New Venture Senior Analyst @ Maersk Growth (CVC). Part of founding the department. Reponsible for assessment, evaluation and stress-testing of start-up pitches and internal business ideas, project Lead on Maersk Venture Programme (a programme for start-ups to work with Maersk), executing on ideas & engaging with Start-ups and working with Venture Partners to build them into profitable businesses - Strategy Advisor in the Maersk Group Strategy Office. Working on development of corporate strategy, business analyses and strategy reviews. Working closely together with strategy functions across the Group. Part of the major strategic review of Maersk in the summer/autumn 2016. - In-house mgmt consultant. Worked on management consulting projects internally in the Maersk Group; Example: Did a project for Group Procurement on optimizing internal processes for managing ship procurement and making them scalable