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Lasse H

COO & Co-Founder at Northica Games | Project Manager in Game Publishing | Executive Producer | 20+ Y

About Me

Veteran Game Industry Project Manager and Producer with over 20 years of experience shipping titles on mobile and PC. My background is a hybrid of creative design, technical development and project management added with business strategies, transitioning from hands-on programming to studio leadership.

Jurisdiction

Finland

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Co-Founder, COONorthica Games Oy
2022 - Present

Co-founded the studio, overseeing day-to-day business operations, financial planning, and User Acquisition (UA). * Leading strategy for new mobile game projects, focusing on retention metrics and scalable monetization models. R&D Initiative: AI in Game Publishing (AINorthica) * Program Lead: Leading a research project validating Generative AI applications in game publishing (TRL 1-4). * Technical Strategy: Overseeing the testing of local LLMs (DeepSeek R1, Llama 3, Mistral) for use in production environments. Key Research Areas: * Dynamic Monetization: Using regression-based models to optimize In-App Purchase (IAP) pricing and conversion. * Retention Modeling: Developing churn prediction models to identify high-LTV player segments early in the lifecycle. * Personalization: Validating AI-driven personalization to improve player experience and retention metrics.

Executive ProducerKyy Games Oy
2013 - 2024

Key Projects: Knights of Pen & Paper 3: Executive Producer and Designer for the latest installment of the hit RPG franchise. Knights of Pen & Paper 2: Served as Producer and Lead Designer. Knights of Pen & Paper: Haunted Fall: Managed production for expansion content. Trespassers & Clickbait: Managed soft-launch phases for these casual F2P titles. On PC and Console side, Cabals: the Card Game, Cabals: Card Blitz, Trulon - the Shadow Engine, Trouserheart and Rimelands: Hammer of Thor. Responsibilities: Acted as a "Jack of All Trades": Producer, Designer, Story Writer, and Programmer when needed. Managed cross-functional teams of developers and artists to deliver projects on time and budget. * Oversaw post-launch LiveOps and analytics to drive engagement.

Senior Software EngineerInsta DefSec
2021 - 2022

Java developer on a classified project.

ProduceerCabals Oy
2011 - 2022

Contributed to the design and production of Cabals: Magic & Battle Cards and Cabals: Legends. * Served as a strategic advisor on company strategy, game design, and business opportunities.

Co-Founder, Warehouse ManagerOy Poppamies
2008 - 2013

Co-founded the company and served as the technical and logistical lead. Built the initial web infrastructure and managed warehouse operations during the startup phase. * Helped scale the brand into a recognized name in the Finnish food industry.

Co-Founder, Lead ProgrammerUniversomo Oy
2002 - 2008

Co-founded the studio in 2002 and bootstrapped it into one of the leading mobile game developers in Europe. The company was acquired by THQ in 2007 to become their internal mobile division. Key Achievements: Studio Growth: Scaled operations from a 3-person founding team to a multi-studio organization with offices in Tampere, Helsinki, and Los Angeles. Technical Leadership: Served as Lead Programmer and Platform Programmer, solving critical Java/J2ME device fragmentation issues for massive global releases. Exit Strategy: Played a key role in building the company value that led to the successful acquisition by THQ Wireless. Shipped Titles (Selected): LEGO Star Wars II: The Original Trilogy (2006) 300: The Mobile Game (2007) Ratatouille: Cheese Rush (2007) Star Wars: Battle Above Coruscant (2005) Bionicle Heroes (2007)

Education

Degree of Computer SciencesUniversity of Tampere
1998 - 2002
Diploma of Sports Coaching & Physical EducationVarala Sports Institute
2025 - Present
Degree of PsychologyUniversity of Tampere
2024 - Present

Skills

Core skills0
Languages2

Languages

English
Finnish