Set-up of or unite the companies business strategy with cross-functional teams and objectives. Collaboration with dedicated partners in SPV project development. Managing sales process for new/ RTB/ CoD PV & BESS projects. Coordination of/ with internal and external support teams for technical and commercial proposals, implementation schedules and budgets. Structure, prepare, supervise and negotiate contracts (suppliers, EPC, utilities, DSOs, investors, RTO consultants, financing advisors). Approvals & Permits delivery coordination. Liaison between cross-functional teams (PM, Design Engineering, Finance, Legal, Acquisitions, FH, external suppliers). New projects risk assessments. R&D: software solutions for energy services mix. Energy Services Analyst & Business Models Strategy delivery for PV electricity usage mix in EU (with focus on Romania, Spain, Austria and Germany) for higher projects IRR. Identifying and evaluating new business opportunities. Generating new business opportunities through networking. Budgeting, forecasting, cashflow & P&L. Generating an internal transparency tool for commercial forecasting integration with Financial Department - internal reporting for financial planning and external extracts for ES RTO listing. Mitigate risks in early development stages by preparing detailed delivery and execution schedules and coordinating involved departments. Mitigate risks in unexpected situations generated by hand-overs: avoiding or diminish penalties, expedite acquisitions and deliveries.

Liaison between leaders, both inside and outside the organization, to jointly determine strategic directions. Converged cross-functional teams to create new business approaches in order to ensure meaningful results from strategic initiatives. Identified new business opportunities through own expertise supported by credibility. Proactively sensed and anticipated changes and challenges affecting either the industry or strategy while mitigating technical, financial and operational risks. Energy market price analysis followed to develop and implement commercial exploitation cashflows: breakeven points, ROI, total revenues. Recruited key positions for the overall business development. Developed the 360 marcom strategy for the business itself. Coordinate cross-functional teams (agencies, collaborators, internal teams) to develop, execute and maximize the marketing actions as well as the revenue of the company. Developed the BP for the Marketing and Commercial segments, weekly follow up, monthly/ quarterly evaluation and optimization, improving processes and budgets. Evaluate market reports to originate marketing actions consistent with competition activity and/ or customer needs.

Create and develop short and mid term strategies for the business development, brand, its reach and engagement response. Coordinate cross-functional teams (agencies, collaborators, internal teams). Collaborate with all internal departments (Supply, Trading, HR, Sales, Project Management, etc.) in order to maximize the understanding of the brand, products and target market. Develop the brand identity, brandbook, the red line for the brand’s perception on B2C and B2B segments. Initiate the brand’s development on all marcom channels (online and offline). Actively contributing to HR selection processes for the Web team, Sales team, Marketing & RES. Planning & budgeting: BP short term (2021) and mid-term (2022 – 2024). Actively contributed to the development of the Renewables Department of the company (May - October 2021).

Create and develop new business relations. Develop and implement 360 marketing strategies for company’s clients. Coordinate all business relations with actual clients, understanding their strategic needs by being a proactive business partner. Coordinate the implementation of market studies, develop strategic market reasoning and directions based on the studies by overlapping them with the client’s needs. Participate at national marketing events and promote the company and its services. Develop the internal Marketing Department & create from scratch the New Business Development Department. Implemented a CRM system for measuring, evaluating and optimizing entire company’s activity.

Collaborate with cross-functional teams (agencies, collaborators, internal teams) to develop and execute integrated marcom initiatives to support marketing and sales activities. Actively seeking and assessing trade or corporate sponsorship. Good understanding of audience & target market needs according to cluster particularities, market opportunities and translating observations/insights into development strategies. Major event strategy and project plan execution. Promote campaigns through social media, web features, public relations and traditional media. Worked closely with other corporate teams (sales, leasing, operational) in order to acquire the best strategy for increased revenues.

Plan and develop marketing campaigns and communication strategies for the brand's events. Coordinate the company’s sponsorship plans, manage and negotiate contracts. Implement sales, branding and innovation campaigns during some of the biggest mass market events in the country. Coordinate customized activations to obtain maximum of visibility through limited resources. Coordinate sampling campaigns; increase the revenues by raising awareness of new brands. Weekly internal and external reporting: target and selling points achievements, impact over the Romanian press, brand awareness results, core target feedback. Work with budgets and financial tools, accommodate financial expenses, plan future investments.

Plan and develop marketing campaigns for events and implement image and brand awareness campaigns in order to ensure goal achievements. Create, plan and implement communication and PR campaigns and strategies. Create full activity schedules to achieve high benefits for both the company and its partners. Coaching and training members of the team and other collaborators, for better performances. Develop short and long-term plans and budgets for marketing and PR projects, monitor progress and evaluate results. Press relation management. Write reviews, reports, follow-ups.