- Strategic advisor to co-founders; mentor marketing teams and help define marketing priorities, narrative, and GTM approach. - Support planning and governance: goals, operating cadence, and measurement approach across core channels and programs. - Advise clients such as Pack on messaging narratives, refinements and hierarchies.

- Served as the top marketing executive (Acting CMO), defining and executing global strategy to strengthen brand equity, share of voice, and market position. - Built and led a global marketing organization of 40+ professionals spanning all disciplines, including demand gen, brand, and internal/external communications. - Partnered with global alliances including SAP and Workday; activated analyst and influence communities to elevate credibility and demand. - Led a new digital ecosystem (web redesign, social activation to 80K followers, new martech stack) to modernize engagement and operations. - Maintained strong commercial outcomes: marketing contributed 30%+ of new pipeline, delivering $288M in bookings pipeline and supporting $40M in closed-won business. - Managed a ~$4M budget with ROI accountability.

- Owned strategic marketing direction and KPIs for Global Payroll and Professional Services. - Led the team through divestiture transition and restructuring; ensured continuity and cross functional alignment. - Directed integrated programs across digital acquisition and thought leadership to strengthen authority and demand. - Led international marketing across Europe, LATAM, and APAC; drove regional alignment and execution excellence. - Directed PR across Europe to expand brand reach and media presence; orchestrated major events and internal sales kick-offs. - Led ABM and partner collaboration programs; contributed 30%+ to new business acquisition.

- Member of EMEA senior leadership; shaped localized strategy and market execution. - Acted as marketing liaison between HQ and international teams across APAC and the USA. - Owned integrated regional marketing across events, community, digital/social engagement, content, and social selling. - Owned global vertical marketing for BFSI and Media & Broadcast across EMEA, North America, and APAC.