Holding Companies
Real Estate and Equipment Rental Services
Retail
Active

Maurizio Baietta

Luxury, Hospitality & Automotive | CMO | Marketing Executive | Branding, CRM, PR & Digital Expert

About Me

I believe that true growth happens where vision meets execution , where strategic thinking and operational excellence converge to shape lasting value. With a strong engineering foundation and a marketing-driven mindset, I have built my professional journey across leading brands such as Maserati, Pagani and Egnazia Ospitalità Italiana , embracing challenges in both the automotive and hospitality sectors. My passion lies in designing strategies that not only drive business success but also inspire innovation, elevate customer experiences, and strengthen brand identities in increasingly competitive markets. In the automotive world, I learned the art of precision, performance, and brand storytelling. At Maserati and Pagani, I witnessed how passion, tradition, and innovation can blend into products that evoke emotion and loyalty. These experiences sharpened my ability to manage complex projects, lead strategic marketing initiatives, and contribute to the growth of iconic brands on the global stage. Transitioning into the hospitality sector at Egnazia Ospitalità Italiana, I expanded my horizon by embracing a world where customer experience becomes the essence of the brand itself. Here, strategic marketing is not just about positioning, it’s about creating unforgettable moments, building communities, and crafting experiences that stay with people far beyond the initial encounter. My engineering background gives me a structured, analytical perspective; my marketing expertise fuels my creativity and customer orientation. I move comfortably between vision and action, strategy and execution, structure and emotion, always with the goal of delivering meaningful impact. I am passionate about building organizations that are bold, resilient, and centered on human connections. I believe leadership means inspiring teams to think differently, challenging the status quo, and continuously pushing the boundaries of what is possible. In a world that evolves faster every day, I see change not as a threat, but as a catalyst for innovation, creativity, and sustainable growth.

Jurisdiction

Italy

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Direttore Marketing e Comunicazione - CMOEgnazia Ospitalità Italiana
2022 - 2025

From 2023 to 2025, I led the marketing function at Egnazia Ospitalità Italiana (EOI), a hotel management group focused on enhancing local territories and traditions through high-end hospitality. As a member of the Executive Committee, I contributed to defining commercial, positioning, and market development strategies, leading recovery plans, integrated marketing and sales initiatives, and multi-property strategic planning. I designed and implemented the HMA model, based on a cost/experience matrix used to assess investments and strengthen the competitive repositioning of the group’s properties. I oversaw the marketing plans for more than ten hotels, including Borgo Egnazia, Santavenere, Hotel de Len, and Ancora Cortina, ensuring brand consistency, operational efficiency, and measurable results. I transformed the marketing department into a high-performance internal agency, reducing external costs by 70% and managing an annual budget exceeding 4 million euros. I directed all areas of branding, CRM, digital, events, PR, and content production, consolidating the group’s positioning and generating value across all properties. I developed EOI’s brand strategy, defining its visual identity, tone of voice, and integrated storytelling, and launched the B2B brand “Egnazia” along with two new B2C brands. I led the adoption of AI-driven tools within the CRM system, designed automated customer journeys and a clustering model across 33 segments, while promoting AI training as a driver of efficiency and innovation. In 2024, I coordinated Borgo Egnazia’s marketing and communication activities during the G7 Summit, overseeing brand image, official materials, and hospitality for international delegations, contributing to the enhancement of the group’s global reputation.

Skills

Core skills0
Languages2

Languages

Italian
English