From 2023 to 2025, I led the marketing function at Egnazia Ospitalità Italiana (EOI), a hotel management group focused on enhancing local territories and traditions through high-end hospitality. As a member of the Executive Committee, I contributed to defining commercial, positioning, and market development strategies, leading recovery plans, integrated marketing and sales initiatives, and multi-property strategic planning. I designed and implemented the HMA model, based on a cost/experience matrix used to assess investments and strengthen the competitive repositioning of the group’s properties. I oversaw the marketing plans for more than ten hotels, including Borgo Egnazia, Santavenere, Hotel de Len, and Ancora Cortina, ensuring brand consistency, operational efficiency, and measurable results. I transformed the marketing department into a high-performance internal agency, reducing external costs by 70% and managing an annual budget exceeding 4 million euros. I directed all areas of branding, CRM, digital, events, PR, and content production, consolidating the group’s positioning and generating value across all properties. I developed EOI’s brand strategy, defining its visual identity, tone of voice, and integrated storytelling, and launched the B2B brand “Egnazia” along with two new B2C brands. I led the adoption of AI-driven tools within the CRM system, designed automated customer journeys and a clustering model across 33 segments, while promoting AI training as a driver of efficiency and innovation. In 2024, I coordinated Borgo Egnazia’s marketing and communication activities during the G7 Summit, overseeing brand image, official materials, and hospitality for international delegations, contributing to the enhancement of the group’s global reputation.