Led the customer data domain across Retail, Fintech (Cashi), and Telecom (BAIT), owning the strategy, governance, and evolution of the enterprise customer data foundation. Defined and executed customer data strategy across multiple business units. Owned the unified customer data layer built on BigQuery, supporting analytics, business intelligence, CRM, and downstream consumption. Established governance frameworks covering data quality, certification standards, regulatory compliance (REUS/REPEP), and metric consistency. Partnered with BI, Data Engineering, Data Science, CRM, and product teams to align priorities and delivery roadmaps. Designed and standardized customer KPIs, segmentation models, and lifecycle analytics frameworks. Enabled machine learning scoring pipelines and operational automation through structured data models. Reduced analytics delivery time by approximately 40 percent and improved customer data quality by reducing duplicate records by over 20 percent.

Built and led the Data Analytics function, delivering executive-level reporting, segmentation models, and performance visibility across business units. Key Responsibilities Established and managed a data analytics team aligned to operational and strategic business goals. Designed and delivered executive and operational dashboards using Power BI and BigQuery. Developed RFM, behavioral, and transactional segmentation models. Partnered with business stakeholders to define KPI frameworks and ensure metric standardization. Promoted self-service analytics adoption across commercial and operational teams. Supported enterprise data lake initiatives and analytics enablement.