UpScale with ME helps B2B tech founders become enterprise-ready. We work with teams selling into large, complex buyers who are facing long sales cycles, stalled pilots, or repeated “interest but no deal.” The focus is enterprise readiness: assessing whether a business is positioned, structured, and commercially credible enough to win enterprise deals, and defining exactly what must be in place before scaling outreach or investment. We work through two offers: 1. Enterprise Readiness Sprint - A focused diagnostic and decision framework to identify gaps in positioning, proof, and commercial setup 2. Fractional CMO - Embedded commercial leadership to help founders close those gaps over time: strengthening the commercial setup, aligning teams, and building a clear, credible enterprise narrative across the business

As the Head of Marketing at Akselos, I lead a dynamic, international team, managing all marketing projects and operations to align with our strategic objectives. Key responsibilities include: - Team Leadership: Managing and mentoring the marketing team to achieve high performance. - Strategic Planning: Crafting and implementing marketing strategies to enhance brand visibility and drive business growth. - Cross-Functional Collaboration: Ensuring seamless collaboration to align marketing efforts with broader business goals and objectives. - Brand Strategy: Developing and refining the brand strategy to maintain a strong market presence and competitive edge. - Innovation: Driving marketing innovation by identifying and integrating new tools, technologies, and methodologies. - Performance Metrics: Monitoring KPIs to measure the effectiveness of marketing initiatives. - Budget Management: Allocating and managing the marketing budget to optimize ROI. - Marketing Recruitment: Recruit and develop top marketing talent to strengthen the team and ensure sustainable growth.

Leading a team of digital marketing professionals, responsible for: - Digital Strategy: Develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals and objectives. - Search Engine Optimization (SEO): Develop and execute SEO strategies to improve the company's organic search rankings, drive organic traffic, and increase visibility in search engine results pages (SERPs). - Conversion Rate Optimization (CRO): Continuously analyze user behavior and website performance to identify opportunities for improving conversion rates at various stages of the customer journey. - User Acquisition and Retention: Develop strategies to acquire new customers and retain existing ones. Implement nurturing programs and customer retention campaigns. - Paid Advertising: Manage and optimize all paid advertising campaigns to generate leads and conversions cost-effectively. - Social Media Marketing: Oversee social media channels to build brand awareness, drive web traffic, and foster a sense of community. - Email Marketing: Plan and execute email marketing campaigns to nurture leads, retain customers, and drive upsell opportunities. Utilize marketing automation tools for segmentation and personalization. - Analytics and Reporting: Monitor KPIs and use data-driven insights to refine marketing strategies. Regularly report on marketing performance to the Sales and Leadership teams.

As a Digital Marketing Manager at Stryker EEMEA, I was in charge of all digital marketing communications for 8 business units across the EEMEA region: - Develop and lead the comprehensive digital marketing communications strategy for Stryker EEMEA, driving impactful engagement across diverse markets. - Strategize, execute, and optimize customer-focused marketing campaigns to boost brand visibility and accelerate lead generation across the region. - Oversee and elevate all internal and external communications, ensuring consistency and effectiveness in messaging. - Collaborate closely with Product Marketing Teams to deliver seamless, high-impact product launches across EEMEA markets. - Champion and protect the integrity of the Stryker brand, providing expert guidance to uphold brand standards and consistency across all initiatives. - Manage external agencies and vendors, ensuring exceptional content creation, campaign execution, and innovative project delivery that aligns with strategic goals.

As a Marketing Manager at C.H. Robinson, I was overseeing all marketing projects for Europe Surface Transportation and Europe Global Forwarding: - Lead the development and execution of a cutting-edge digital marketing strategy for Europe Surface Transportation and Europe Global Forwarding, aligning with overarching business objectives. - Strategically manage and optimize end-to-end digital marketing campaigns, including SEO, SEM, email, social media, and display advertising, to maximize reach and impact. - Analyze and report performance metrics for all digital channels, leveraging insights to assess ROI, achieve KPIs, and refine strategies for continuous improvement. - Partner with Strategic Sales and Global Marketing teams to drive market share growth, delivering measurable results in alignment with key business goals. - Collaborate with internal teams to design and implement high-converting landing pages, enhance user experiences, and ensure SEO excellence across all digital touchpoints. - Manage relationships with digital marketing agencies and creative vendors to deliver innovative, results-driven campaigns and initiatives. - Oversee all EU projects from conception to completion, utilizing Trello for streamlined project management and delivering comprehensive post-campaign performance analysis.

- Develop and lead the comprehensive (digital) marketing communications strategy for Endoscopy Europe, driving engagement and elevating brand visibility across the region. - Strategize, execute, and optimize all paid advertising and social media campaigns to maximize impact and ROI for Endoscopy Europe. - Champion the adoption of internal data and knowledge tools across EMEA by fostering collaboration with Brand Managers and Sales Leadership, empowering informed decision-making. - Collaborate with Sports Medicine, Visualization, and Comms Brand Teams to deliver seamless and impactful product launches in the European market. - Manage all internal and customer-facing email communications, ensuring consistent, targeted, and high-impact messaging for Endoscopy Europe. - Manage creative agencies and coordinate with internal stakeholders to produce exceptional digital marketing assets that resonate with diverse audiences. - Partner with the Event Management and Medical Education Teams to craft compelling, market-specific messaging for customer-facing events, driving engagement and outcomes. - Align closely with Global Corporate Communication and Marketing teams to ensure synergy and consistency in the marketing communications strategy across all initiatives.