What I've done : - Researched key moments accross the subscription lifecycle to reduce friction and improve perceived value. - Led a 7 days mixed-methods research on the launch and optimization of a Free Trial experience, reducing adoption, friction and de-risking trial-to-paid conversion. - Partnered with Product, Design, and Data to test onboarding and value perception hypotheses using qualitative research and early behavioral signals. - Translated insights into clear trade-offs and recommendations that informed iteration priorities under delivery constraints.