Active

Ankhy D

UX / Product researcher

About Me

Hey I'm Ankhy, a french-senegalese UX Researcher living in Montreal, Quebec. My 6+ years of experience helped me to lead and support mixed-methods research on complex, multi-touchpoint services, helping organizations understand end-to-end user journeys, systemic friction points,and decision-making drivers beyond interfaces. I have a strong experience in translating ambiguous experience problems into journey-level insights, service opportunities, in collaboration with product, operations, and other stakeholders. I love to dig deep to uncover insights that will help and be USED to improve a product or a service.

Experience

Current StatusActive
UX ResearcherVideotron
2025 - Present

What I've done : - Researched key moments accross the subscription lifecycle to reduce friction and improve perceived value. - Led a 7 days mixed-methods research on the launch and optimization of a Free Trial experience, reducing adoption, friction and de-risking trial-to-paid conversion. - Partnered with Product, Design, and Data to test onboarding and value perception hypotheses using qualitative research and early behavioral signals. - Translated insights into clear trade-offs and recommendations that informed iteration priorities under delivery constraints.

Present