Delivered high-volume customer service and membership support to thousands weekly, strengthening interpersonal, crisis-response, and conflict-resolution skills while consistently representing Costco’s brand standards. Drove membership upgrades through clear, persuasive communication and efficient queue/inquiry management—experience that directly translates to PR responsibilities like communication, stakeholder management, and relationship-building.

Managed and created content for Greenworks Canada’s social media platforms. Developed and executed campaigns, giveaways, and influencer collaborations to boost engagement. Increased brand presence through reels, stories, and cross-platform campaigns

Operated cameras and switcher for live OCAA game broadcasts on YouTube. Ensured professional-quality visuals and smooth live streaming.

Managed social media content for tech influencers and brands (Samsung, Apple, Vivo, etc.). Produced and edited video content for influencer campaigns. Oversaw influencer collaborations and ensured brand alignment.

Managed high-profile shoots with celebrities (AP Dhillon, Rajpal Yadav, Mallika Dua, Mouni Roy, etc.). Worked on projects with brands like Schweppes, Adani, UTI Capitals, and L&T. Covered large-scale festivals and expos including Horn Ok Please, Zomaland, EV Expo, and Gin Explorers Club. Collaborated with Daboo Ratnani for The Man Magazine and HT Brunch.