- Uncovered churn patterns among returning customers through mixed-methods research, targeting a user group of 1,200 individuals. - Executed usability testing with buyer users, surfacing 12 mission-critical issues and informing 20+ high-impact changes to improve findability and usability. - Carried out quantitative research and statistical testing to validate the most effective UX writing choice.

- Led and mentored 6 researchers in all stages from problem statement framing to final reporting and communicating the impact. - Developed guidelines for usability testing and quantitative research to be used by the UX Research team.

- I conducted contextual inquiry and interviews for a Diversity, Equity, and Inclusion (DEI) project to address issues affecting elderly and immigrant users, impacting approximately 2M elderly and 35K immigrant users monthly. - Effectively reduced scams by guiding the design of a secure escrow payment method through in-depth user research.

- Executed in-depth interviews to address fraud and misuse of Divar platform loopholes, targeting 41% of identified fraudsters. - Collaborated with the data team to increase in-app chat response rates by 3% through identifying key user pain points.

- Utilized Google Analytics to investigate funnel drops. - Analyzed the app with UXCam and Appsee and identified 20+ design issues contributing to low conversion. - Observed Pakzi customers to identify pain points preventing them from recycling dry waste.

Conducting Usability Testing

Interaction Design Foundation

2020

Credential ID: 44042

Quantitative Research for UX

Interaction Design Foundation

2024

Credential ID: 44042

Human-Computer Interaction - HCI

Interaction Design Foundation

2024

Credential ID: 44042

Accessibility: How to Design for All

Interaction Design Foundation

2024

Credential ID: 44042

UX Management: Strategy and Tactics

Interaction Design Foundation

2020

Credential ID: 44042

User Research – Methods and Best Practices

Interaction Design Foundation

2020

Credential ID: 44042