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Hassan Dayem

Head of Strategic Sales

About Me

A results driven leader with over 25 years experience of sales including over 15 years sales management experience and 8 years at general management level with full P&L responsibility and strategy definition within the French market. He is a strategic business developer that has flourished in a fortune 500 organization. A true intrapreneur, he built a business unit from scratch to a multi million dollar operation. He then went on to run his own business for a few years and then back to salaried work within a fast growing SaaS as the UKI and Southern Europe Growth/Enterprise Pod leader driving sales within the PDF and eSign industry. His most recent role was at Xerox as the leader for France and Belux Indirect within the Production segment (enterprise sales). He led the country transformation from a direct to an indirect organisation. A trilingual international manager with a strong business education, including an MBA. He has a versatile approach to problem solving and a strong focus on execution.

Jurisdiction

France | United Kingdom | Belgium | Luxembourg | United Arab Emirates

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Production Division Leader France & BeluxXerox
2025 - 2026

● Lead Production Sales activities across France and Benelux. 17M New business and responsible for 1200 Enterprise Customers (40M Annual Revenue). ● Direct reporting line to the Global Division President (≈ $0.5B revenue). ● Executive governance, partner ecosystem management, and strategic account leadership all managed through Salesforce. ● Team of 7 Strategic Account Managers and 30 partners leading the production space. ● Leading the marketing and product launches as well as being the face of the production space at industry events. CPrint / IT Partners ● Regular weekly travel to customers across France and Belux

Pod Leader UKI & Southern EuropeNitro Software
2021 - 2023

● Led a team of 8 Enterprise Account Executives across UKI, Southern Europe, and MEA (5M ARR 25M ACV). ● Implemented MEDDIC / SPIN / Solution Selling methodologies. ● Executive sponsor for major enterprise deals (Cegid / UPSA / T-Mobile..) ● Used Gong and Salesforce to manage customer interactions ● Ranked Top Sales Manager globally for 2022 and Q1 2023. ● Face of Nitro at events such as IT Partners and held relationships with distributors (QBS/Prianto/ SMLB) and Resellers (Software One / Computacenter / UGAP-SCC).

Sales Consultant and CEODomain Design / Nice Homes
2013 - 2021

● Built and managed ventures in luxury real estate, commercial consulting, hospitality, and brand development. ● Founder & Director of Nice Homes. ● Advised startups and SMBs on acquisition, pipeline growth, and go-to-market strategy.

General Manager Supplies and New Acquisitions DivisionPitney Bowes
2000 - 2012

● P&L leadership of a $40M revenue / $12M EBIT business unit. ● Managed 70 internal employees and up to 250 external staff through partners. ● Member of the French Executive Committee, responsible for national strategy.

Education

Masters of Business AdministrationEDHEC Business School
2012 - 2013
Degree of Business AdministrationUniversity of Brighton
1996 - 2000

Skills

Core skills0
Languages3

Languages

English
Arabic
French