Role Summary: Managed the end-to-end revenue operations and data integrity for the EMEA (Europe, Middle East, & Africa) renewal business. Acted as a key bridge between Sales, Finance, and IT to ensure pipeline visibility and forecasting accuracy for multimillion-dollar contract portfolios. Key Responsibilities & Achievements: Process Automation & Infrastructure: Architected and managed the Automated Renewal Opportunity (OPE) creation engine. This system synchronized SAP master data with Salesforce to generate renewal leads 180 days in advance, providing 100% pipeline visibility. Data Governance: Spearheaded a large-scale SAP (S/4HANA) and SFDC data reconciliation project. Cleaned and audited over 50,000 records to ensure product-line mapping accuracy and eliminate duplicate entries. Business Intelligence: Designed and deployed interactive Power BI dashboards for EMEA leadership. These tools tracked Net Revenue Retention (NRR) and identified "at-risk" contracts, enabling proactive intervention by Customer Success teams. Stakeholder Enablement: Facilitated monthly business reviews with Sales Directors, using data-driven insights to identify bottlenecks in the sales cycle and suggest process improvements. Cross-Functional Collaboration: Partnered with global IT teams to test and implement system enhancements (UAT) within the CRM environment to improve user experience for over 200+ sales reps.

Led a high-performing team of analysts focused on optimizing the lead-to-revenue lifecycle. Responsible for CRM architecture, lead routing automation, and sales performance analytics to support global B2B expansion. Key Responsibilities & Achievements: Team Leadership & Governance: Managed and mentored a team of 5 Sales Operations Analysts. Established standardized operating procedures (SOPs) for data entry and CRM management, reducing system errors by 25%. CRM Workflow Automation: Designed and implemented complex lead routing logic in the CRM, ensuring that high-value leads were delivered to the correct sales pods in real-time, which increased speed-to-lead by 40%. Sales Performance Analytics: Created comprehensive weekly and monthly performance frameworks. Used Advanced Excel and Tableau to visualize conversion rates, funnel velocity, and rep productivity for senior stakeholders. Data Quality Management: Directed a massive database enrichment project, managing the validation and cleaning of over 100,000 global accounts to ensure high-quality prospecting for the sales team. Cross-Functional Strategy: Partnered with the Marketing department to align MQL (Marketing Qualified Lead) definitions with Sales requirements, significantly improving the quality of the sales pipeline.