Joined Globant to build, scale and lead the Digital, Product & Technology organization in Spain and Europe during a phase of accelerated growth, increasing client complexity and strong focus on profitability and delivery excellence. ● Built and scaled the Digital, Product & Technology organization from 7 professionals in Spain (2017) to 150+ across Europe, directly reporting into my leadership, while simultaneously supporting and advising multiple strategic client transformation programs across the region. ● Sustained an annual attrition rate below 2%, even during periods of rapid growth, by designing robust leadership structures, talent development frameworks and a culture of accountability, trust and ownership. ● Led €25M+ annual transformation portfolios across Banking, Fintech, Telecom, Retail and Insurance, delivering projects with consistent margins between 45% and 55%, ensuring both growth and profitability. ● Acted as a key transformation leader beyond delivery, supporting business turnaround initiatives, governance redesign and execution discipline in highly regulated environments. ● Partnered closely with CEOs, Boards and C-level executives to realign product, technology and business strategy, enabling profitability, scalability and long-term value creation. ● Drove Digital Transformation & AI-Driven Execution, introducing AI-enabled operating models, automation and data-driven decision-making to reduce time-to-market and improve operational performance at scale. ● Balanced organizational scale, financial performance and people leadership, ensuring sustainable growth without compromising delivery quality, margins or team stability.

Led the digital transformation of payments with Salesforce solutions in banking. Managed cross functional teams and end to end projects, aligning business and technology ● Led digital transformation initiatives in the Cards & Payments domain, combining Salesforce-based solutions with broader digitalization programs to modernize customer journeys, core processes and operating models in financial services. ● Built and led multidisciplinary teams across digital, product, technology and delivery, with strong focus on talent development, engagement and high-performance execution in complex and regulated environments. ● Owned end-to-end transformation programs, from business analysis and solution design to delivery, aligning business objectives, digital platforms and operational constraints. ● Actively supported pre-sales, client advisory and solution shaping activities, contributing to growth and positioning Capgemini as a trusted partner for payment and digital transformation initiatives.

Increased revenue from €500K to €2.5M+ by expanding the client base and payment offering. Launched new products and advised on EMV, PCI, and NFC models standards. ● Joined the organization with an initial annual revenue target of €500K and scaled the business to €2.5M+ in annual sales, driving sustained growth through new client acquisition and portfolio expansion. ● Expanded the customer base from 3 key clients to more than 10 strategic accounts by defining and executing commercial strategy, opening new opportunities in banking payment services and digital solutions. ● Owned end-to-end business development, P&L responsibility and margin management, combining sales leadership with product and project oversight in highly regulated payment environments. ● Led the launch of new payment products and services, advising clients on EMV, card schemes (Visa, Mastercard), security standards (PCI DSS), NFC and emerging digital payment models, strengthening long-term client relationships and profitability.

Managed the national EMV migration for CECA and key banking projects. Developed contactless solutions and improved managed payment services. ● Led national and European payment transformation projects within a highly regulated, industrial environment, working with major financial institutions and public-sector entities. ● Managed a large-scale EMV migration program for CECA, covering all Spanish savings banks, alongside strategic projects for leading banks including Santander, Sabadell and Caja Madrid, coordinating complex, multi-stakeholder initiatives. ● Owned end-to-end project and product delivery, from technical and financial proposals to execution, ensuring compliance with Visa, Mastercard and EMVCo standards across multiple issuers and markets. ● Drove the development and launch of NFC, contactless and instant issuance solutions, contributing to the modernization of payment infrastructures and strengthening GyD’s managed services offering.