Administrative and Support Services
Retail
Hospitals and Health Care
Professional Services
Consumer Services
Scalable Revenue Builder

Esteban Reynoso

Commercial & Operations Leader | Driving Revenue Growth, Market Expansion & Cross-Border Business De

About Me

Senior commercial and operations leader with 20+ years of experience building, scaling, and transforming businesses across Mexico and the U.S. I specialize in revenue growth, go-to-market strategy, and operational execution aligning sales, operations, finance, and teams to deliver measurable results. I have led B2B sales expansion, recovered and grown key accounts, implemented CRM-driven models, and supported cross-border operations in logistics, services, media, and technology-enabled businesses. My background combines strategic vision with hands-on execution: owning pipelines, profitability, and professionalizing operations in both growth-stage and established organizations. Throughout my career, I've: - Built and scaled B2B sales pipelines, increased regional revenue by double-digit percentages - Led commercial and operational strategy for multi-functional teams across borders - Implemented CRM-driven sales processes, forecasting systems, and performance KPIs - Directed operations across 15+ markets, achieving 50%+ efficiency improvements - Managed cross-border business development between Mexico and the United States I thrive in environments that require building structure, leading teams, and driving growth with accountability whether as Director of Commercial Operations, Country Manager, or General Manager. I'm particularly effective at integrating commercial and operational functions to create scalable, sustainable growth. Open to: Director/VP Commercial, Country Manager, COO, and General Manager opportunities where commercial growth and operational leadership intersect.

Jurisdiction

Mexico | United States

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Fractional Chief Administration Officerdoorstaan - OPSA
2008 - Present

Leading business development, commercial strategy, and organizational transformation for B2B clients across industries. Focus on revenue growth, operational efficiency, and cross-functional leadership. Key achievements: - Designed and implemented CRM-driven sales processes and pipeline management systems for growing organizations - Led commercial strategy engagements driving revenue growth and market expansion for multiple clients - Provided fractional COO/Commercial Director support to family businesses and growth-stage companies - Developed go-to-market strategies and market entry frameworks for cross-border expansion - Recognized as Top 20 Social Entrepreneur (POSiBLE 2014) and Top 5 Business Model (Venture Academy 2015)

Skills

Core skills0
Languages2

Languages

English
Spanish