About Me
Senior commercial and operations leader with 20+ years of experience building, scaling, and transforming businesses across Mexico and the U.S. I specialize in revenue growth, go-to-market strategy, and operational execution aligning sales, operations, finance, and teams to deliver measurable results.
I have led B2B sales expansion, recovered and grown key accounts, implemented CRM-driven models, and supported cross-border operations in logistics, services, media, and technology-enabled businesses. My background combines strategic vision with hands-on execution: owning pipelines, profitability, and professionalizing operations in both growth-stage and established organizations.
Throughout my career, I've:
- Built and scaled B2B sales pipelines, increased regional revenue by double-digit percentages
- Led commercial and operational strategy for multi-functional teams across borders
- Implemented CRM-driven sales processes, forecasting systems, and performance KPIs
- Directed operations across 15+ markets, achieving 50%+ efficiency improvements
- Managed cross-border business development between Mexico and the United States
I thrive in environments that require building structure, leading teams, and driving growth with accountability whether as Director of Commercial Operations, Country Manager, or General Manager. I'm particularly effective at integrating commercial and operational functions to create scalable, sustainable growth.
Open to: Director/VP Commercial, Country Manager, COO, and General Manager opportunities where commercial growth and operational leadership intersect.