RMDionisio
Executive Creative Director | Fractional Brand & Growth Leadership for Retail, Luxury & DTC
About Me
Jurisdiction
Notable Employer
- Global Creative Lead at Jewlr | Safyre Labs
- Creative Director, Omnichannel at Harry Rosen
- Creative Director, Digital Transformation at Toys R Us Canada
- Digital Creative Director, UX/UI & Content at Holt Renfrew
Experience
Embedded by retail, luxury, and DTC organizations to lead brand repositioning, ecommerce transformation, and campaign architecture during growth inflection points. Architected brand ecosystems for national and luxury retail organizations, sustaining market differentiation and revenue momentum. Directed omnichannel initiatives increasing engagement and sales by 25–35% and ecommerce conversion up to 40% through performance-informed UX and creative systems.
Recruited to modernize brand presence and rebuild creative systems for a global DTC jewelry ecommerce organization. Launched seasonal gifting programs driving +50% seasonal revenue and +80% click-through performance tied to campaign conversion. Redesigned UX and CRM workflows increasing retention +38% and strengthening lifecycle engagement. Produced the brand’s first multi-market campaign shoot enabling scalable asset deployment across global channels.
Entrusted to lead brand modernization and ecommerce replatform for a national luxury menswear retailer operating across digital and physical channels. Delivered the “Set the Tone” rebrand increasing engagement +18% and contributing to a +30% revenue lift. Implemented UX/UI and personalization initiatives lifting ecommerce conversion +40% while strengthening cross-channel cohesion. Established in-house creative workflows reducing agency dependency and accelerating speed-to-market.
Tasked during restructuring to reposition the brand and advance digital transformation for a national toy and family retail organization. Reimagined the online storefront increasing conversion +35% and elevating the end-to-end customer journey. Activated co-branded programs with global entertainment partners to expand reach and acquisition. Standardized performance-driven creative and QA processes across teams and vendor partners.
Appointed to elevate digital identity and scale ecommerce platform capability within a luxury department store environment. Replatformed ecommerce with editorial UX approach driving +13.8% qualified traffic growth. Built in-house production studio saving $1M+ annually while maintaining premium brand standards. Produced cross-channel campaigns boosting engagement +55.6%.