Founded and led a multidisciplinary award winning studio active in advertising, cultural projects, documentary, and film Responsible for leadership, creative direction, vision, and overall strategy Developed story-driven concepts with a strong focus on sound, experience, and emotional impact Acted as a connector between diverse teams, ensuring close collaboration between technical specialists, content experts and content creators Maintained creative direction while inspiring teams to think beyond conventional frameworks Guided projects from concept to execution with a strong sense of purpose, realism, and quality Lead composer and lead sound designer Approach, Strengths & Leadership Connecting people and perspectives, creating shared understanding between disciplines Strategic and conceptual thinking, seeing solutions that feel logical to me, yet are often surprising and distinctive to others Improvisation and analysis as core skills, especially in complex or ambiguous contexts Big-picture thinking with a pragmatic sense of proportion and feasibility Simplifying complexity without losing depth or meaning Out-of-the-box thinking as a natural default, not a gimmick Strong sense of craft valuing well-made, thoughtful, durable, and high-quality work Humor, a key element in leadership, collaboration, and problem-solving A warm, connecting leadership style Building trust and a sense of safety within teams Highly engaged and approachable; people feel heard and supported Curious by nature, continuously researching and seeking best practices Comfortable working at the intersection of creativity, technology, and human experience Serious in intent, light in approach Selected clients & collaborations: 
Rijksmuseum · SAMOCA (Saudi Arabia) · Paleis Het Loo · Verzetsmuseum · Museum Boijmans Van Beuningen · Jüdisches Museum Frankfurt · FLUGT – Refugee Museum of Denmark · Amsterdam Light Festival Xbox · Netflix · Vodafone · Adidas · KLM · Volkswagen · Marvel Studios (Disney) VPRO · NPO · NTR · KRO/NCRV · AVRO 215 McAnn · N=5 · ACHTUNG! · AKQA · DDB · KesselsKramer · Fabrique · Northern Light · Kossmanndejong · Tinker

Mentor and support refugees in two AZC’s in Eindhoven during their integration into Dutch society. My role is restoring their sense of dignity and self-worth, so they see themselves again as an individual rather than a case number. During the asylum procedure, they’re here to live, not to wait. I coach and stimulate their personal development, confidence-building, and future-oriented thinking by 1 on 1 conversation and group workshops. It results in faster participation, integration, and understanding Dutch Language and Culture.