2013–2018 | Manager to Senior Manager, Accenture Digital Led digital strategy and service design engagements for clients across industrial, consumer, and travel sectors, including Bridgestone, Bekaert, Brussels Airport, and Van de Velde. Acted as engagement lead responsible for shaping digital growth strategies, driving service innovation using design thinking, and guiding clients from concept through implementation. Collaborated closely with specialized design firms within the Accenture ecosystem, including Fjord and Kunstmaan, to deliver user-centered innovation programs. Managed cross-functional delivery teams and was accountable for scope, quality, and client relationships at senior management level. 2004–2012 | Analyst to Manager, Accenture Financial Services Progressed from analyst to manager within Accenture's Financial Services practice, delivering large-scale digital transformation and system integration programs for major capital markets and banking institutions including Euroclear, BNP Paribas Fortis, and Clearstream. Managed programs ranging from 50 to 150 FTEs in multi-party contexts, from strategic blueprint to full delivery. Served as program manager for Sixdots, a joint venture between Belgacom, leading Belgian banks, and Mastercard/Masterpass to create a mobile wallet for the Belgian market — working deeply within the payments ecosystem with parties such as Ogone (now Ingenico). Sixdots laid the groundwork for what later became the identity provider app Itsme.

2022–2023 | Partner, PwC Belgium — Fit For Growth Served as Partner within PwC Belgium's Fit For Growth practice, with full P&L ownership and sales responsibility. Led C-level client relationships and directed large-scale digital and operational transformation engagements for flagship accounts including Bridgestone, Yara, Bekaert, and Atlas Copco. Acted as trusted advisor to executive leadership, translating strategic ambitions into executable transformation programs. At Bridgestone, led the creation and operation of a new digital business model through a joint venture, covering digital strategy, service design, and end-to-end delivery including operational and marketing services. At Yara, served as engagement lead for the digitization of their global production system, managing a combined team of over 100 professionals and delivering $50M+ in annual EBITDA improvements through digital, data, and AI use cases. 2019–2022 | Director, PwC Belgium — Fit For Growth Co-founded and built the Fit For Growth practice from the ground up — responsible for hiring, coaching staff, selling engagements, and delivering client work, with direct P&L accountability. Led digital transformation and growth strategy engagements across industrial clients with global footprints. Drove the sales and marketing digital transformation at Bekaert, digitalizing the commercial department at global scope. Identified and implemented digital innovation opportunities for Atlas Copco. Collaborated with PwC's design capability, including Human Interface Group, to embed service design and user-centered approaches into transformation programs.

Held a dual role as Partner and Chief Operating Officer at Madison.Partners, a Belgian-based Data & AI strategy consulting firm. On the consulting side, led the Data & AI Strategy practice, serving as C-level advisor to clients across insurance, HR services, retail, and healthcare — including Federale Verzekering, E&A (Agilitas Group), Decathlon, and i-mens. Defined data-driven strategic roadmaps, conducted AI readiness assessments, and identified AI-driven efficiency and optimization opportunities. As COO, built and led the 18-person delivery organization, introducing structured delivery processes, quality assurance frameworks, forecasting capabilities, and team management practices. Supported the firm's commercial operations alongside the sales partner. Grew the company by 100% in both revenue and headcount, with direct accountability for gross margin realization.

Founded Axonity.ai, an AI consultancy and technology venture that helps SMEs identify, optimize, and automate their business processes using AI and the agentic paradigm. Combines hands-on consulting services with a proprietary AI technology layer that orchestrates automated workflows across business operations. Beyond process automation, supports SME clients in navigating the cultural transformation required to successfully adopt AI within their organizations. Responsible for company strategy, product development, go-to-market, and client delivery.

SAFe Angelist

SAFe

2018 - 2019

INSEAD Digital Strategy

INSEAD

2022