Directed the development of comprehensive brand promotion and CRM strategies for major clients, including BASF Canada, Alcon (CIBA Vision), Nissan Canada, UFA, Sonos, and the Wine Growers of Ontario. Defined the overall creative approach for integrated campaigns that supported short-term marketing goals while building long-term brand strength, ensuring each initiative aligned with the client’s strategic direction. Oversaw projects from initial concept through final execution, guiding the creation of print, digital, and motion graphics assets that reinforced brand identity and delivered measurable gains in awareness, engagement, and sales. Led creative teams in maintaining high standards of visual quality, clear storytelling, and technical accuracy across all deliverables. Collaborated closely with marketing, product, account management, and development teams to translate business priorities into effective creative solutions. Ensured strong alignment between creative direction and strategic objectives, elevating brand presence across channels. Applied user-centred design principles to promote clarity, accessibility, and meaningful interaction. Focused on crafting cohesive visual experiences that guide audiences intuitively and strengthen message retention across both digital and physical touchpoints.

Created marketing and promotional materials for Staples Special Events, while overseeing updates and designing campaigns for Staples.ca. Enhanced brand identity by delivering visually appealing and user-friendly web solutions.