Led brand storytelling, campaign development, and visual system design for organizations including Bain & Company, Fitch Group, MetLife, New York Public Library, JCDecaux, WWE, MTV, Samsung, and others. Directed integrated brand narratives across digital, broadcast, presentation, and experiential channels. Led creative teams and external collaborators across art, motion, and production to deliver cohesive brand systems. Shaped voice and visual identity evolution while maintaining brand governance across multi-market rollouts. Translated complex business and operational frameworks into emotionally clear, audience-focused storytelling. Partnered with marketing, strategy, and executive stakeholders to align creative output with growth objectives and measurable impact. Oversaw video production, post-production, and cross-channel content execution while balancing quality and delivery speed.

Partnered with research and product teams to craft narrative-driven visual systems supporting product communication and strategic initiatives. Translated technical and data-heavy content into clear, user-centered storytelling frameworks. Ensured visual cohesion across touchpoints while maintaining brand integrity.

Led network rebranding and motion identity development across news and program verticals. Managed cross-functional creative collaboration across video, graphic, and production teams. Directed commercial, promotional, and brand packaging campaigns