Co-founded a creative studio, managing client relationships, brand projects and early-stage business development.

Led the development and execution of the RE/MAX Investment marketing plan across multiple channels, including brand, content, media, social and PR initiatives. Worked closely with internal teams and partners to strengthen brand presence, support investment promotion and ensure consistency across all touchpoints.

Supported marketing strategy and execution across real estate and private equity brands, working with senior leadership on brand positioning, campaigns and go-to-market initiatives.

Led marketing strategy across real estate and private equity brands within The Edge Group, working across multiple business units and portfolios. Oversaw brand positioning, campaign development and marketing initiatives for diverse assets and audiences, collaborating closely with senior stakeholders and investment teams. Managed cross-functional teams and external partners to ensure consistency, quality and commercial alignment across brands and markets.

Supported regional marketing execution and brand initiatives, working closely with sales teams to drive customer acquisition and market growth.

Led regional marketing strategy across Portugal, aligning brand, commercial and go-to-market initiatives with business objectives. Worked closely with sales and leadership teams to drive customer acquisition, brand visibility and market expansion, while supporting inventory planning and demand forecasting. Played a key role in strengthening brand presence and commercial performance in a competitive, multi-channel environment.

Lead brand and creative strategy across BASLR and BASLR Games, defining global marketing direction and ensuring consistency across markets and channels. Manage and mentor multidisciplinary creative teams, establishing processes, standards and a strong design culture that supports scalability and quality delivery. Oversee the development of marketing campaigns and brand initiatives, working closely with stakeholders to support international expansion and commercial objectives.