Spearhead key enterprise analytics initiatives to improve financial efficiency, enhance performance transparency, and support executive decision-making across Canada’s largest dental network. Partner with senior leadership to streamline reporting, forecast outcomes, and empower 550+ practices to exceed OKRs, driving measurable business performance nationwide.

Led analytics efforts for BMW US & Canada CRM programs, shaping data-driven marketing strategy and campaign execution across millions of customer interactions. Partnered with Account and Strategy teams to design testing frameworks, build measurement roadmaps, and deliver data-backed recommendations that elevated client decision-making.

Revitalized client data ingestion and reporting processes, enabling more effective campaign measurement and insight generation. Partnered with internal teams and BMW external partners to translate data into actionable guidance that shapes strategy and consistently exceeds OKRs.

Assisted the analytics team in delivering CRM data solutions by automating reporting and providing analytics-based recommendations for clients including BMW and Government of Ontario.

Led Donor Marketing analytics, translated relational data into actionable insights for C-suite stakeholders. Oversaw campaign performance reviews, developed/maintained models and surveys to monitor donor behavior, segmentation and retention changes.