- Owned the end-to-end People & Culture function, leading a team of 8 - Close collaboration with the C-level and advisory role to senior management on business & people strategy, organizational development, company culture, and all people-related matters - Internal transformations and change management initiatives, including onboarding of new management - Worked with the Legal department and external law firms on labor law and employment-related matters - Digitization of all HR processes and implementation of relevant HR/IT tools and systems

- Part of the management team with full ownership of People & Culture - Implemented performance, feedback, and development tools and frameworks for leaders and employees - Executed internal reorganizations and change management initiatives - Advised founders on all people-related matters (legal, strategic, operational) and built a holistic People & Culture function - Designed and executed the end-to-end people roadmap from pre-seed to seed stage - Implemented KPI/OKR frameworks, cultural foundations, and operating cadences - Scaled an international hybrid team from 5 to 50 across 7 European markets - Built and led Talent Acquisition & Employer Branding - Digitized and automated core people processes and systems

- Owned the Tech Recruiting and Tech HR - Leadership of a 10 FTE team with budget ownership of €300,000 - End-to-end management of the full recruitment lifecycle & channels - Advisory, coaching, and support for specialists, people managers, and executive leadership - Delivery of recruiting and HR projects - Development of the employer brand ABOUT YOU TECH

- Full responsibility for the Hamburg office, scaling headcount from 10 to 60 employees and annual revenue to €8.5M - Ownership of full-cycle recruiting, onboarding, and talent management - Project leadership across recruiting strategy, employee retention, offer research, GDPR, and e-signature implementation - Identification, development, and strengthening of the local company culture and employer brand - Coaching and enablement of business development and sales teams

- Architected and scaled end-to-end People strategy, operating model, and HR organisation aligned with business growth - Trusted strategic partner and executive coach to C-level and founders on organisational design, leadership, and workforce strategy - Led culture transformation and organisational effectiveness initiatives in high-growth environments - Built scalable talent acquisition and employer branding functions to support international expansion - Established governance frameworks across performance management (OKRs), labour law, HR analytics, and European employment compliance