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Anca Barbieru

Seasoned professional with over 20 years of experience in Financial Markets and Business Development

About Me

I am a seasoned Finance and Sales professional with over 10 years of leadership and team management experience, gained both in Europe and the US. My areas of expertise include Commercial and Investment Banking, Sales and Trading, Treasury and Capital Markets, with a focus on Emerging Markets and Liquidity Management. I am a highly skilled Relationship and Client Engagement Manager, particularly for Strategic Accounts. I have worked for large corporations such as Citigroup, General Electric, Société Générale and Oracle. Additionally, I was responsible for growing the Romanian and Bulgarian market for the German FinTech Unicorn Deposit Solutions, now known as Raisin. Consequently, I have an extensive C-level banking and FinTech network within Romania and across Central and Eastern Europe. My most recent leadership roles were Engagement Director for Banca Transilvania at Romanian scale-up FlowX.AI and Head of Savings Department at TBI Bank EAD, Bucharest Branch.

Jurisdiction

Romania | Bulgaria | France | Hungary | Slovakia

Notable Employer

  • Engagement Director at FlowX.AI
  • Principal Customer Success Manager North America at Oracle
  • Business Development Director Romania and Bulgaria at Raisin GmbH
  • Head of Development at Junior Achievement Romania
  • Senior Fixed Income and Interest Rates Derivatives Trader at BRD - Groupe Societe Generale
  • Global Commodity Risk Manager at GE
  • Sales and Trading Analyst at Citigroup Global Corporate and Investment Banking

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Head of Savings DepartmentTBI Bank EAD Bucharest Branch
2025 - 2025

- Responsible for the online and offline RON liquidity for TBI Bank’s Bucharest branch, sourcing RON 240 million over two months in retail deposits; - Managed a team of two deputy managers, with a total of 7 FTEs within the department

Engagement DirectorNotableFlowX.AI
2024 - 2025

- Contributed in setting up the Customer Success function for Banca Transilvania Group (the largest bank in Romania and one of the largest banking groups in Central Europe) and worked on setting-up a Way of Work for handling support issues, questions, how to’s, suggestions and new feature requests, as well as scheduled the first Quarterly Business Review; - Managed a technical support team consisting of a Senior Architect, two Process Engineers, a Lead Business Analyst and a Senior Customer Success Manager meant to support the customer’s developers in delivering new features on the BT One Platform

Principal Customer Success Manager North AmericaNotableOracle
2021 - 2024

- Joined the North America Customer Success organization, part of the broader Oracle Applications Division, as a member of the local Romanian hub team, covering live US clients on the Enterprise Performance Management (formerly known as Hyperion) pillar with ARR greater than $250.000; - Passed internal mandatory Service Delivery and Product accreditations prior to engaging with clients; - Performed internal pre-assessment activities involving the Application Sales Managers in discussing the status of their customer’s cloud subscription for the EPM business processes; - Engaged with over 30 US corporate public customers, including Strategic Accounts, conducting Operational and Business Reviews and drafting Success Plans - Transitioned from post go-live activities to supporting large scale implementation projects for the Fusion Applications suite, including ERP, HCM and CX, for Financial and Healthcare clients

Business Development Director Romania and BulgariaNotableRaisin GmbH
2018 - 2021

- Held Business Development and Relationship Management joint responsibilities for onboarding Romanian banks onto the company’s open banking platform; - Onboarded 2 new banks increasing the total market turnover of the company’s local operations by one third; - Signed nine additional NDAs for pre-onboarding and secured two more banks for next year’s pipeline; - Double reporting to Hamburg headquarters as well as to the Switzerland arm, from a remote job format;

Head of DevelopmentNotableJunior Achievement Romania
2017 - 2018

- Setup and managed end-to-end the fundraising process for the organization’s educational programs; - Generated and contacted over 300 new potential leads from top local and multinational companies present in Romania and actively involved in Corporate Social Responsibility initiatives related to entrepreneurial, financial and work force readiness education; - Won 6 new multinational corporate sponsors coming from BPO, Industrials, Retail, Technology, FMCG and Services sectors; - Oversaw the fundraising activities of two Program Managers located in Timisoara and Cluj-Napoca and arranged meetings for them as well as identified new leads; - Reported to the non-governmental organisation’s Chief Executive Officer;

Senior Fixed Income and Interest Rates Derivatives Trader NotableBRD - Groupe Societe Generale
2008 - 2017

- Co-managed the bank’s interest rate Trading Book and the bank’s daily liquidity; - Reviewer on BRD’s behalf for the ROBOR and fixed income fixing rate setting process; - Achieved a multi-million EUR annual budget from proprietary trading and client transactions within a two-person team; - Setup the Eurobond sales and trading business internally by contacting institutional counterparties to act as liquidity providers and marketing the products to the internal salesforce; - Reported directly to the Head of Treasurer;

Global Commodity Risk ManagerNotableGE
2007 - 2007

Consulted all GE businesses on the best strategies to manage their commodities exposure.

Sales and Trading AnalystNotableCitigroup Global Corporate and Investment Banking
2005 - 2007

Rotated on the EM Interest Rate Derivates Trading desk as well as the Equity Capital Markets Derivatives team

Education

Degree of Business AdministrationUniversity of Richmond
2001 - 2005
Masters of International AccountingAcademia de Studii Economice Bucuresti
2009 - 2011

Certification

Total Certifications2

Diplome Approfondi de Langue Francaise

French Ministry of Education

1999

ACI Dealing Certificate

ACI Inernational

2009

Skills

Core skills0
Languages5

Languages

English
English (British)
French
Romanian
Italian