Developing and implementing HR strategies that align with business goals across multiple teams and business units (Headquarters, Cedis, Stores). Drive a strong culture of employee engagement, inclusion, and belonging through coaching, feedback, recognition, and development initiatives. Achievements • Defined the HR org chart, reducing the number of people by 15%, increasing the team profile (experience, knowledge and skills) and creating SSC/GBS that provides better service to business operations, reducing response times and ensures legal compliance with Mexican labor laws. • Lead staffing strategies to attract, hire, and retain top retail talent, ensuring staffing levels meet business demands (seasonality, peak times, and new store openings). • Change the variable compensation in field, having monthly savings of 25% (labor cost) by multifunctional position. • Lead organizational architecture (-25% HC) and culture change (increase customer experience) with a continuous improvement team, IA – Power BI. • Manage key indicators & SLAs (turnover, engagement, DEI, workforce planning) using HRIS and data analytics to optimize decisions.

Develop and execute HR strategies that align with corporate objectives and business growth. Directed and executed innovating dynamic HR policies and initiatives, including recruitment strategies in line with the corporate guidelines to drive employee morale and retention rate. Led the compliance and deployment of performance programs across the countries/business. Provided internal audit support in partnership with corporate HR guidelines. ● Contributed to the success of company’s progression by increasing and maintaining compliance of net sales (+22% in 2021 vs 2019), operative income (+35% vs budget in 2021), G&A+ MKTG labor + non-labor (97% vs 2019), and work environment (84% general result in 2021) through compliance of the strategic and operational HR plan. ● Lead the implementation of COEs and SSC/GBS in Finance, Human resources, Marketing, IT, Taxes, Procurement and Logistic merging two companies with different organizational cultures, streamlining labor cost and processes standardizing systems. ● HRIS deployment within the region (SAP HCM Success factor, workday) making the processes of recruitment, selection evaluation of results and career plan more objective ● Ensure the Company’s ethics rules, PWC audits, salary review process, management by objectives (MBO), cost control, HC control, DN3, 3YP, antibribery, unions, employer branding, training, social responsibility programs, incident reporting, summit´s, internal communication plan, succession/talent management and career development, expatriates, stakeholders’ relations, governance, general services management, Infonavit, Fonacot, ISN, IMSS, improving HR KPI´s vs. previous years (retention, absenteeism rate) ● Manage more than 370 stores (Sunglass Hut) across the Region maintaining the work environment survey above 80%. Actively contribute to DEI and Wellbeing strategies, ensuring relevance and impact in retail operations. ● Spearheaded the labor and non-labor budget and forecast (35MM euro) across the region, contributing significant savings. ● Evaluated and applied fixed and variable compensation and benefits programs according to the market and the needs of each area/person/necessity. ● Manage the internal investigation process/ through our ethics hotline ensuring full compliance with company policies and applicable laws (Confidentiality). ● Clarified organizational chart, job descriptions, compensations and benefits plan (market benchmarks) to propel streamlined creation of Sport Chanel Oakley AFA in the region. ● Oversee the delivery of training programs of the Group, including onboarding, leadership development, and continuous learning.

CHRM (Certified Human Resource Manager)

American Certification Institute (ACI), USA

2017 - 2022

Credential ID: CHRM2170851642

Certified in Human Resources

ITESM

2002