Founded Makai to bridge the corporate AI knowledge gap, designing and delivering training for the responsible and competent application of AI in daily workflows. Developed targeted AI-literacy learning programs that empower teams to leverage emerging technology for increased productivity and innovation. Key clients: Volvo cars, Securex, UBA

Launched a corporate training company specializing in personal leadership and evidence-based well-being programs. Trained 500+ employees with a 96% satisfaction rate, utilizing Flow Coaching methodologies to enhance workplace performance. Delivered sales training for Google as a structural training partner. Key clients: Google, Randstad, DCC Energy, WPP, Indeed

Architected a cultural transformation initiative across 6 countries, resulting in an 80% increase in coaching frequency among sales managers. Generated a 30% boost in sales confidence through the strategic design and delivery of targeted sales training. Scale & Impact: Developed a global negotiation and customer planning curriculum used by sales teams worldwide.

Orchestrated Video & Display strategy for 6 markets, managing objective￾setting (OKRs) for a sales force of 130+ professionals. Led a major reorganization and launched a new operating model that pivoted regional focus toward high-growth Video and Display revenue streams.

Spearheaded the launch of YouTube in Belgium, coordinating cross functional efforts across Marketing, PR, and Sales to build a high-growth video business. Led the Belgian YouTube advertising sales team, scaling revenue to 70% YoY growth and contributing to 50% of the country’s total growth. Recruited and developed a high-performing team, successfully bridging the gap between local operations and global headquarters in Dublin. Managed the Benelux Customer Solutions and Innovation team, successfully steering them through a major organizational transition.

FLOW coach

Flow research collective