Health insurance company for expats and businesses in Brussels and Wallonia. Restructured the commercial organization after a carve out, accompanied the integration into the new organisation. Exceeded the commercial target during the operation.

Manufacturer of luxury furniture and decoration. Crisis management: improvement of turnover, cash flow and EBIT. Reorganised sales and marketing dept: Team and tools (catalogues, commercial discounts, E-commerce & digital marketing) Expanded international retail network, initiated entrance in hospitality market. Improved logistics & margins

E-commerce furniture start-up. 06-2021 – 11-2022 Managed global sales team (5) • Created the retail strategy for a luxury e-commerce, customer centric driven brand. o Revenue increase of retail over 12 month rolling period (2.200K€ to 8.500K€)

Manufacturer of luxury outdoor furniture Managed global sales managers (6) and the marketing team (5). • Defined long range sales growth model and process, expanding the customer base. o 2020 increased revenue and improved operational profit% from 9% to 12 %. • Started digital transformation (Website, PIM, analysis of ERP/CRM integration)

Manufacturer of luxury kitchens • Conceived the format for future retail operations of bulthaup based on transformation from B2B to B2B2C. • Acquired a service company in the implementation of the new format. Managed 9 European country sales teams and a trade marketing team. • Switched the goal of the sales organisation from managing to expanding the retail network. o Increased turnover in EU from 65.000K€ to 72.000K € in 2017.

European sales organization for super premium small kitchen appliances (Whirlpool group) • Switched the mentality of sales team to sell in changing retail channels (MediaMarkt, Curry’s, Boulanger,Darty,..) • Increased revenue from 22.000 € to 150.000K€, maintaining operational profit level > 27%. • Became market share leader in major markets (GER, UK, FR) for key product. • Continuous transformation of the sales organization within the growing international structure • Launched new product lines and a new category in coordination with US and China production. • Implemented trade marketing actions (Harrods, Bon Marché, Bijenkorf, John Lewis, Rinascente, El Corte Ingles) • Initiated e-commerce whilst maintaining good retail channel relationships.

German manufacturer of hygienic dispensing systems. • Headed the EMEA export dept. (sales offices in France and UK (P&L resp.)) • Managed the international OEM projects. o Revenue increase: € 11.000K€ to € 17.000K€

Distributor of data network components. • Managed distribution company of network components (cabling, connectors, hub, switches routers)

Manufacturer and ennobler of synthetic textiles. • Set up a marketing department from scratch (leaflets, company video, product labels, MIS…) • Managed accounts in the North of France (Decathlon, K-Way, Lacoste, Lafuma)

Manufacturer of decorative framed mirrors. • Set up a global distributor network for retail sales.