• Write original articles on requested topics targeting prospective international students; • Make good use of keywords; • Present ideas in a clear, concise way; • Proofread and insert new content into the article database; • Research and collect online information; • Improve content on websites; • Contribute to the creative process of the editorial team; • Manage social media campaigns; • Come up with ideas and contribute to marketing strategies; • Supervise junior writers and guest blog authors.

• Research and write blog articles: cybersecurity news, educational articles on IT related subjects • Create content, edit and write web pages, landing pages based on SEO guidelines • Email outreach for the company's blog - key opinion leaders in the cybersecurity field • Conduct online interviews with worldwide cybersecurity experts • Conceive headlines, slogans, catchphrases for social media covers, banners and sale campaigns including Google ads • Ensure visual elements of web pages fit the content • Assist with marketing pitch ideas • Research technical details on security apps • English to Romanian translations for different texts • Keep track and reply to customer reviews

• Work with B2B tech startups to build demand-generation content across the full funnel, for demand-generation content, like blog articles web copy, case studies, white papers, digital ads, and social media posts, among others • Create content maps and messaging frameworks aligned with the buyer journey • Use performance data and SEO insights to refine content strategy and topic selection • Manage client relationships and ongoing feedback loops with CEOs, PMs, dev, and design teams • Conduct keyword research using dedicated software and generate keyword ideas • Curate and create copy for social media newsletters, webinars, tech events • Ensure all content adheres to established messaging and strategy and adjust accordingly • Follow each client's personal style guide to ensure consistent copy, imagery, and tone in communications • Develop and handle successful outreach strategies to create original content and reach new audiences • Make monthly reports analyzing content performance

• Partner with founders and marketing teams to develop content strategies that support demand generation, SEO visibility, and brand clarity • Worked with B2B and B2C companies in niches like: crypto trading, fashion tech, fitness, wellness, online media, digital marketing • Plan and implement editorial calendars and content workflows across blog, email, and social channels • Create long-form and conversion-focused content: blog posts, website pages, email sequences, video scripts, and social copy • Lead SEO research and optimization to align content with search intent and business goals • Occasional community management • Review and edit content for grammar, punctuation, clarity, and consistency to maintain high standards of quality • Create copy for email campaigns, onboarding, and other email workflows + handle segmentation and automation (particular experience with customer.io) • Produce and optimize YouTube and TikTok scripts using performance data (titles, descriptions, engagement metrics) • Collaborate directly with CEOs and marketing managers, acting as a strategic content partner rather than a task-based writer