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Primus Asua, CPA, CGA, FCCA (UK)

Fractional Financial Controller | Finance Transformation | ERP | Multi-Entity Organizations

About Me

Finance leader and Chartered Professional Accountant with more than 20 years of experience strengthening financial reporting, operational finance, and governance across multi-entity and high-growth organizations. My work focuses on helping scaling companies build reliable finance operations that support leadership decision-making, investor confidence, and sustainable growth. I have led controllership and finance transformation initiatives across industries including technology, real estate and construction, energy, natural resources, healthcare, and professional services. Engagements typically involve stabilizing month-end close processes, implementing or optimizing ERP and financial systems, strengthening internal controls, improving management reporting, and preparing organizations for audit, financing, or M&A. My background includes senior finance leadership roles as well as embedded finance engagements with complex organizations through Deloitte’s Operate Finance platform, supporting executive teams in building scalable financial infrastructure and improving operational clarity. I am particularly energized by situations where organizations are growing quickly or navigating change and need experienced hands-on finance leadership to transform fragmented finance functions into structured, reliable, and decision-ready operations.

Jurisdiction

Regions: Asia, Africa, Americas

Notable Employer

  • Senior Manager, Operate Finance at Deloitte LLP
  • Founder & Principal at Efon Asua Consulting & Investing Ltd
  • Contract Controller (M&A Transition Engagement) at Deloitte LLP
  • Group Financial Controller at Trihedral Engineering Ltd (Delta Group)

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Senior Manager, Operate FinanceNotableDeloitte LLP
2025 - 2026

• Lead embedded finance leadership engagements for Deloitte Operate clients, stabilizing financial operations and strengthening financial reporting reliability. • Support scaling organizations by implementing operational finance processes, improving close cycles, and enhancing executive financial visibility. • Partner with executive leadership teams to improve governance, forecasting, and financial performance monitoring. • Direct multidisciplinary teams delivering finance transformation and operational improvement initiatives.

Founder & Principal NotableEfon Asua Consulting & Investing Ltd
2023 - 2025

• Delivered finance transformation and controllership advisory services to SMEs focused on reporting enhancement, close process improvement, and management reporting redesign. • Implemented financial reporting frameworks improving operational decision-making and financial visibility.

Contract Controller (M&A Transition Engagement)NotableDeloitte LLP
2022 - 2023

• Directed financial restructuring and carve-out execution following an M&A transaction affecting multi-entity energy and retail operations. • Rebuilt financial reporting and governance frameworks across newly formed entities ensuring accurate financial statements and audit readiness. • Led budgeting, financial reporting, audit coordination, and regulatory compliance. • Delivered $9M cost optimization through supplier renegotiation and operational efficiency initiatives.

Director of Finance & OperationsNorth End Community Health Centre
2021 - 2022

• Led financial strategy and operational oversight for a $10M healthcare organization. • Strengthened governance reporting and long-term financial planning supporting executive leadership and Board oversight. • Secured $4.5M funding expansion through financial modelling and service redesign support.

Group Financial Controller NotableTrihedral Engineering Ltd (Delta Group)
2021 - 2021

• Directed financial consolidation and cross-border reporting across three jurisdictions. • Supported sell-side M&A process and SAP migration into parent company environment. • Enhanced transfer pricing governance, tax efficiency, and SR&ED reporting processes.

Accounting Manager (Real Estate & Construction Group) Provident Development
2019 - 2020

• Oversaw financial reporting, rent roll and CAM reconciliations, and project cost tracking across multi-entity development operations. • Managed cash flow forecasting, debt reporting, and lender compliance supporting project financing. • Strengthened internal controls and improved reliability of month-end close and financial reporting.

Natural Resources & International Finance Leadership Earlier Career Highlights
2001 - 2019

• Supported IPO readiness and investor-grade reporting for a TSX/AIM listed mining company. • Enabled US$22M joint venture financing through financial governance improvements and reporting enhancement. • Led multi-country finance operations and governance transformation across Africa and the Middle East.

Education

Degree of Accounting
1997 - 2000

Certification

Total Certifications4

Chartered Professional Accountant, Certified General Accountant (CPA, CGA)

Chartered Professional Accountants of BRITISH COLUMBIA (CPABC)

2016 - 2021

Credential ID: C4512348

Chartered Professional Accountant, Certified General Accountant (CPA, CGA)

Chartered Professional Accountants of NOVA SCOTIA (CPANS)

2021

Credential ID: 18234217

Chartered Certified Accountant

Association of Chartered Certified Accountants (ACCA)

2016

Credential ID: 1131390

Fellow Chartered Certified Accountant

Association of Chartered Certified Accountants (ACCA)

2021

Credential ID: 1131390

Skills

Core skills0
Languages2

Languages

English
French