• Managed a portfolio of 20+ FMCG brand clients including Dannon, Tata, and Dr. Oetker with campaign budgets ranging from £10K–£100K. • Managed the full customer lifecycle including onboarding, campaign execution, performance reporting, QBRs, renewal discussions, and expansion opportunities •  Generated £30K+ in additional revenue by identifying upsell and cross-sell opportunities aligned with client marketing objectives • Increased client campaign reinvestment by an average of 20% through data-driven reporting and strategic optimisation recommendations • Acted as the primary client contact, coordinating cross-functional teams to ensure campaigns were delivered on time and to specification • Identified at-risk accounts using engagement signals and performance metrics, proactively resolving issues to reduce churn risk • Built internal automation tools including a content planning timeline and retailer review scraper, saving the CS team 5+ hours per week

• Managed a portfolio of property clients and delivered consistently high customer satisfaction and retention performance. • Achieved an average client review rating of 4.7/5, outperforming the company benchmark of 4.3 • Ranked in the top 5 performing managers across 30+ national franchises • Designed and implemented a customer health scoring framework that reduced churn by 35% • Built portfolio performance review processes to identify growth opportunities and improve long-term client relationships • Used CRM tools and analytics to monitor customer health, track performance metrics, and drive product adoption

• Developed and expanded client relationships within the influencer marketing sector. • Managed influencer marketing campaigns designed to maximise brand engagement and ROI • Negotiated partnerships and campaign deliverables between brands and content creators • Implemented CRM-driven outreach strategies that improved lead engagement while reducing manual workload

• Managed the planning and execution of brand activations and large-scale event campaigns. • Delivered events with budgets ranging from £5K–£70K including festival sponsorship activations • Negotiated supplier contracts and reduced vendor costs by 10% through long-term partnerships • Coordinated cross-functional teams and stakeholders to ensure seamless campaign delivery

Frontend Web Development

edX

2023

Level 3 Personal Trainer

REPS

2015