Manufacturing
Professional Services
Retail
Transportation, Logistics, Supply Chain and Storage
Active

Madeline M

Supply Chain and Operations Executive | CPG Growth and Scale Specialist | Founder Advisor

About Me

I am a supply chain and operations executive with fifteen years of experience helping consumer brands build and scale operational infrastructure. My work focuses on translating rapid growth into structured systems that support profitability, reliability, and team clarity. Through my consulting firm Rivora Consulting, I partner directly with founders and executive teams to solve complex operational challenges across sourcing, manufacturing, logistics, demand planning, and organizational structure. My approach combines hands-on execution with strategic advisory, allowing companies to move quickly while building sustainable processes. I have led large operational transformations including supply chain redesigns, ERP and automation implementations, inventory and demand planning systems, vendor negotiations, and customer fulfillment improvements. I also specialize in documenting operational processes and building scalable SOP frameworks that enable growing teams to operate with consistency and accountability. Many early and mid-stage companies reach a point where growth begins to strain their systems. I help leadership teams stabilize operations, improve cost structure, and create the operational foundation needed to scale successfully. Common areas I advise on include supply chain strategy, operations leadership, manufacturing and co-manufacturer selection, inventory and demand planning systems, logistics network design, process documentation, and operational team development.

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Founder, Supply Chain & Operations ConsultantRivora Consulting
2025 - Present

Provides fractional and interim supply chain and operations leadership to early stage and mid sized consumer goods companies navigating rapid growth, margin pressure, and operational complexity. Partners directly with founders, CEOs, and executive teams to stabilize core operations and build scalable infrastructure across procurement, planning, logistics, manufacturing, warehousing, and commercialization. Designs and implements MRP and demand planning systems, improves forecasting accuracy, reduces working capital risk, and strengthens fulfillment performance. Leads co manufacturer sourcing, carrier negotiations, vendor transitions, and production readiness for product launches. Acts as both strategic advisor and hands on operator, aligning operational execution with financial and growth objectives while improving service levels, cost structure, and operational visibility.

VP, Supply Chain & OperationsGOOD PLANeT Foods
2021 - 2025

Reported directly to the CEO with ownership of end to end supply chain and operations including procurement, planning, logistics, production, warehousing, quality, and packaging. Led cross functional teams supporting national retail expansion, margin improvement, and operational scalability. Improved on time delivery from 73% to over 90% through carrier contract redesign and logistics optimization. Implemented an MRP system that improved fill rate and reduced inventory shrinkage. Negotiated carrier agreements reducing base linehaul costs by 17%. Reduced chargebacks by 87% through improved retailer collaboration and operational processes. Led cross functional coordination for product launches and commercialization readiness while building operational KPIs and team performance structures.

Director of OperationsSmashmallow LLC
2021 - 2021

Owned supply chain, logistics, procurement, and production functions for a high growth CPG company. Acted as both strategic leader and hands on operator implementing systems and processes to stabilize operations during rapid growth. Built a custom Excel based MRP system that improved inventory accuracy by 15% and reduced stockouts. Automated invoicing, order management, and 3PL integrations eliminating approximately 65 hours of manual work per week. Strengthened partnerships with co manufacturers, logistics providers, and technology vendors to improve operational performance.

Director of OperationsHappy Family Brands
2012 - 2021

Held progressively senior roles managing logistics, fulfillment operations, and supply chain coordination during a period of rapid company growth and acquisition by Danone. Built scalable processes to support national distribution, product launches, and increasing operational complexity Led operational systems and supply chain initiatives for a fast growing CPG brand following acquisition by Danone. Partnered across finance, sales, marketing, and quality teams to support product launches, acquisition integration, and operational scalability. Delivered over $600K in profitability improvements through negotiation, planning improvements, and operational optimization. Improved fulfillment performance and inventory accuracy by implementing cross functional planning processes and stronger supply chain controls.

Skills

Core skills0
Languages1

Languages

English