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Fabiano

Senior Business & Commercial Strategy Executive | VP & Director | P&L · Go-to-Market · Product

About Me

Fabiano Vivori is a senior international executive with 20+ years of VP and Director-level experience across Sony, Philips Lighting / Signify, Tenneco, TVH Parts, and IMEC, consistently operating at the intersection of commercial strategy, product leadership, and full P&L ownership. Through FAB Consulting, he works with scaling companies as a fractional executive and strategic advisor: diagnosing where commercial and customer-facing functions break down, designing operating models that stick, and leading implementation alongside the existing team. His work spans go-to-market strategy, customer journey design, marketing organisation restructuring, and revenue expansion frameworks across B2B and B2C environments. He has built and restructured commercial teams across Europe and globally, managed strategic partnerships with companies including Google, Amazon, and major retail groups, and acted as Acting CEO for an IMEC spin-off from first customer to incorporation. He holds executive certifications from MIT Sloan, London Business School, and Cambridge Judge Business School. Based in Antwerp, Belgium. Available for full time assignments, but also fractional, project-based, and advisory mandates.

Jurisdiction

Belgium | Netherlands | Italy

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Global Head of Product & Category Management (VP)TVH Parts
2023 - Present

Bridge regional commercial needs and global strategy; drive profitable business growth and go-to-market (G2M) execution; translate customer demand into competitive portfolios. • Act as the central strategic hub for Product & Procurement, Sales, Marketing, Operations, Supply Chain, and Market Intelligence to ensure coherent product decisions. • Enable global and regional Sales teams with product content, training, portfolio focus, value propositions, and storytelling to accelerate adoption and revenue growth. • Chair the Global Market & Category Steering Committee, installing governance, decision frameworks, and cross-functional processes to drive alignment and speed. • Lead Category Management across 15 categories (acting as mini-business units), translating market insights into clear roadmaps, category priorities, and execution plans. • Owner of the Global Product Portfolio and long-term Product Strategy. Guide innovation priorities, quality, branding, and product positioning. • Own category performance management; set the yearly Global Product Budget (>€1.7M), turnover, and profitability targets. Guide Business Performance Review Meetings.

Deputy Business Line Leader - Business & Brand Director Tenneco / DRIV
2021 - 2023

• Business Management and Category Strategy leadership for EMEA region. Full P&L and budget responsibility. Led day-to-day business, revenue growth, profitability, and cost-saving initiatives. • Led cross-functional teams; chaired steering committee and key category meetings. • Head of Product Management: guided Product Team, led product strategy and roadmap development with R&D / Engineering, portfolio management, and product lifecycle. • Head of Business Unit Marketing and Brand Director of Monroe and RoadMatic brands. • Shared responsibility over production plants in Poland and South Africa.

Education

Masters of EconomicsUniversita degli Studi di Trento
1993 - 1998

Certification

Total Certifications3

 Artificial Intelligence: Implications for Business Strategy

 MIT Sloan School of Management

2019 - 2026

 Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

London Business School

2021

 Circular Economy & Sustainability Strategies

 Cambridge University - Judge Business School

2024

Skills

Core skills0
Languages3

Languages

English
Dutch
Italian