• Lead brand, marketing, and communications initiatives across Mexico and Latin America for clients in technology, finance, education, and consumer industries, including the development of integrated strategies and media relations programs. • Partner closely with clients to understand offerings, market context, and customer needs, designing communication and marketing strategies and translating insights into clear messaging and go-to-market initiatives. • Oversee integrated campaigns across earned, owned, paid, and influencer channels, working closely with key media stakeholders to drive brand awareness, adoption, and business impact. • Spearhead business development initiatives aligned with company strategy, supporting revenue growth and long-term client relationships. • Build, manage, and mentor cross-functional regional teams, ensuring strategic alignment, strong execution, and consistent engagement with regional and international media. • Client portfolio includes Apple, Amazon, Adobe, Twitter, GEPP, Paramount+, Signifyd, Beats by Dre, XAPO Bank, Crediclub, NotCo, Twitch, Zendesk, Laika Mascotas, among others.