Key responsibilites: - Full P&L ownership of the coffee category across Slovenia and Croatia, with accountability for commercial results, pricing and portfolio strategy, route to-market and distribution design, marketing direction and commercial and legal contracting frameworks - Led a cross-functional organization of 4 direct and 6 indirect reports across Sales, Marketing, Technical Support, Training/Capabilities, Finance, Supply Chain and Legal - Governed the category operating model, including planning, forecasting, performance management and decision rights across channels and customer segments - Expanded scope from a single-market to a two-market responsibility, taking over end-to-end category ownership for Croatia in addition to Slovenia Key achievements: - Designed and implemented a new route-to-market and distribution model as part of a broader commercial engagement improvement initiative, strengthening coffee team engagement, while also improving customer satisfaction - Established category governance and commercial contracting frameworks (pricing, assortment, marketing direction and commercial policy), enabling aligned and scalable decision-making across a multi-brand, multi-channel coffee portfolio in two markets

Key responsibilites: - Full commercial and P&L responsibility for a €55m business, accountable for net sales, market share, profitability and country-level execution across all channels - Led the national sales organization, with 6 direct and 65 indirect reports, spanning Key Accounts, Field Sales and supportive departments - Acted as overall business representative and owner of commercial results, aligning Sales, Marketing, Finance, Supply Chain and Customer Service to deliver country performance - Created and executed country commercial strategy, including channel priorities, customer plans, pricing execution and portfolio focus - Owned senior-level customer relationships, representing the company in negotiations and strategic partnerships Key achievements: - Delivered sustained revenue growth of +19% over 2022-2024, outperforming market dynamics and ensuring consistent year-on-year business expansion - Achieved Nielsen value market share growth across all key categories, strengthening the company's competitive position - Drove a strong customer-centric culture, improving NPS by +16pp vs. previous year through enhanced collaboration and service levels - Improved employee engagement by +11pp, with a 98% participation rate, reflecting high trust, clarity and leadership impact - Maintained consistently strong colleague and upward feedback scores (>97% year-on-year), demonstrating sustainable leadership effectiveness and team commitment

Key responsibilities: - Led field sales retail execution across the entire Slovenian market, covering two-thirds of total country business, while simultaneously managing Local Key Account customers - Led a sales organization of 3 direct and 29 indirect reports, accountable for performance delivery and in-market execution - Translated country commercial strategy into disciplined field execution in close coordination with Key Accounts, Marketing and Supply Chain Key achievements: - Redesigned field sales roles and ways of working, improving execution effectiveness by +4pp, employee engagement by +9pp, and delivering +3% revenue growth - Implemented a new merchandising operating model in retail, resulting in 14% cost savings while maintaining execution standards

Key responsibilites: - Held full P&L responsibility for the largest retail customer in Slovenia, accountable for revenue growth, profitability and customer satisfaction - Led commercial negotiations, contractual agreements and joint business planning, ensuring disciplined pricing and promotional execution - Coordinated cross-functional teams to deliver customer-specific commercial plans and in-store performance Key achievements: - Negotiated additional executional activities beyond contractual scope, delivering +3% incremental revenue growth - Improved customer profitability by +2pp through targeted pack-mix optimization and focused execution on priority SKUs

Key responsibilites: - Managed area sales performance and execution quality across assigned territory, accountable for sales results and customer relationships - Led and developed the field sales team of 12 members, setting clear performance standards and building succession readiness Key achievement: - Built and developed a high-performing successor who was subsequently recognized as Employee of the Year, demonstrating strong coaching and talent development capability

Key responsibilites: - Identified and developed new commercial opportunities across assigned customers and channels, including portfolio initiatives, execution pilots and market development projects - Collaborated closely with Sales, Marketing and Field Execution teams to translate commercial concepts into scalable in-market activities Key achievement: Selected as the only participant from the Slovenian organization to join the Fast Forward leadership program, recognizing high performance and promotion potential